Basic Function & Purpose of the Role
About the Role
* Manage the team of five Field Sales Representatives in the region to ensure the efficient and effective delivery of agreed sales objectives.
* Optimize revenues from the region, in line with The National Lottery’s strategic goals & objectives.
* Formulate and secure agreement of sales budgets and KPI’s for the Region.
* Oversee the recruitment and selection of Retailers to achieve the best possible reach and penetration to ensure access for players is fully optimized.
* Manage and oversee the execution of the Retail Excellence and Compliance programme to ensure best in class standards are maintained across the Retail estate.
* Ensure adherence to all relevant policies, procedures and regulatory requirements under Licence and strict alignment with the Retail Sales Agent Compliance policy & Codes of Practice.
* Work collectively with the National Account Manager in managing targeted key accounts and top-performing retail groups accounts to maximize performance responsibly through the perfect store model – product range, positioning, promotion & compliance.
* Working in partnership with the National Accounts Team, Sales Support Team and the Customer Experience Manager on completing projects and assigned tasks aligned to the retail strategic roadmap.
You will oversee day to day operations including:
* The Retail Compliance Policy including the application of sanctions
* The Mystery Shop/Age Control campaign
* Purchase restrictions campaign
* Scratch Card Supply management and returns
* Retail Certification and Training Programme
* Territory Management – Appointment/cancellation of retailers
* In association with the National Sales Manager ensure there is a robust communications plan with the Field Sales team through encouraging dialogue, feedback and participation in all decision-making structures
* Preparing, contributing and participating in all sales meetings and cross functional work groups
* Employ a people first culture ensuring our people strategy is aligned to the core values of the Company
* Lead, manage, coach and support the field sales team in achieving and succeeding in assigned tasks, objectives and strategies
About You
* You have a minimum of 5 years of FMCG industry experience
* You have a minimum of a third level qualification in a related field
* You're an individual who can influence across senior levels in Commercial Communities and create alignment within cross-functional teams
* You've a strong analytical skillset and ability to interpret data and insights to better inform strategies
* You have excellent product knowledge & commercial acumen
* You have strong negotiation and presentation skills
* You are results oriented and KPI driven
* You're motivated and driven to progress
About the Team
The National Lottery Retail Team sits within the wider Commercial structure at Premier Lotteries Ireland (PLI) and is responsible for the delivery of over 80% of product sales through its retail channel. The team manages the National Lottery’s Retail Distribution network ensuring it’s fully optimized in terms of reach and accessibility for players. Central to its mission is how we engage and maintain strong working relationships with our Retail Partners to maximize Lottery positioning & visibility in-store. We operate to an excellence programme that drives the highest standards of excellence and compliance in the sale and promotion of National Lottery products at store level, while identifying opportunities for responsible growth by enhancing the customer experience. We look to optimize all elements in the execution & delivery of the National Lottery offer by focusing on category value and supporting the retail channel with industry leading point of sale solutions.
About the Benefits
* Competitive Salary
* Defined Contribution Pension
* Hybrid Working Model for applicable roles
* Additional work from home days
* Work from abroad days
* Volunteer days
* Income Protection
* Sick Pay Scheme
* Employee Recognition Programme
* Company Social Events
* Sports & Social Group
* Golf Society
* Free onsite snacks – tea, coffee, fruit and cereals
* Discounted Gym Membership options
* Annual Eyesight Tests
* Annual Flu Vaccinations
Learn more about our benefits here!
About Us
At the National Lottery, we have been making dreams come true since 1987. As a leading organisation in the Irish gaming and entertainment industry, we are dedicated to offering exciting lottery games that bring people together in a safe and responsible environment, whether through our traditional draw-based games like Lotto and EuroMillions, and more recently EuroDreams, or our instant win Scratch Cards and online instant win games. We take pride in operating with the highest standards of integrity and transparency, ensuring our players can enjoy a fair, fun, and responsible gaming experience. We have distributed over €6.5 billion to thousands of Good Causes since inception, helping to transform communities nationwide by benefiting sectors such as sports, art and culture, heritage, youth, community, health and wellbeing and Irish language. The acquisition of PLI by La Française des Jeux (FDJ) was completed in November 2023. FDJ is regulated in France, is a publicly listed company and operator of the French National Lottery and is also the largest gaming operator in France. Working with us means becoming part of a dynamic, customer-centric team passionate about making a difference. We are committed to fostering innovation and creativity in a collaborative work environment. If you’re a motivated individual with a passion for contributing to a socially impactful business, join us and be a part of our mission to create winners every day – not just through life-changing prizes, but through meaningful community support. #J-18808-Ljbffr