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Our client, a global and innovative social media company, is recruiting for an EMEA Product Marketing Manager to join their business in Ireland.
Position Title: EMEA Product Marketing Manager
Position Type: Fixed term contract
Start Date: ASAP
Location: Dublin, Ireland
Contact:
We are looking for an experienced product marketing professional with a background in media to lead go-to-market for Small & Medium sized businesses advertising solutions in Europe. Sitting as part of the Product Strategy & Operations team, the role involves close collaboration with both in-market sales and headquarter product teams in a high growth environment. An ability to self-motivate, prioritise and influence partners are key skills. To be successful, you must have experience working with media products in a product marketing capacity and also be familiar with SMB marketing.
Responsibilities:
* Define the go-to-market strategy for our ever-evolving ads product for SMB businesses. Partner with a range of cross-functional teams across the world to ensure flawless execution against this strategy.
* Adapt regional product initiatives for SMB clients; prioritise platform based, scalable solutions.
* Set product strategy priorities for SMB account teams, partner with marketing teams to develop collateral to deliver against these priorities.
* Manage growth at scale for a range of products in the market; set goals, manage launches and implement activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.
* Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
* Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.
* Build an understanding of the most nascent advertising and measurement products and leverage these products to achieve customer goals.
* Prioritise, distill and surface market intelligence to shape future advertising products.
Requirements:
* Extensive years experience working within media in a product marketing capacity.
* Previous experience working within SMB marketing.
* Extensive knowledge and experience driving product adoption and development across a range of marketing objectives: Brand, Lead Generation, e-Comm / Performance, as well as Creative and Measurement.
* Strong knowledge of media sales and marketing processes.
* A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
* Excellent communication, presentation and analytical skills.
* Customer service orientation and experience working in a client facing capacity.
* A commercial mindset with a history of delivering against stretching performance goals.
* BA/BS degree or above or equivalent practical experience.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing, Management, and Product Management
Industries
Social Networking Platforms
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