Marketing Campaign Specialist
An exciting opportunity has become available in Dublin West with a motor company.
Job Description
This role is designed for someone with a passion for marketing, strong product knowledge, and an ability to develop and execute marketing strategies that support the growth and positioning of the organisation's financial services products.
You will work alongside the Digital and CRM Marketing specialist, also working closely with cross-functional teams, including product and digital, brand management, to support the launch and promotion of existing and new products and services, while ensuring brand consistency and customer engagement.
Key Responsibilities:
Marketing Campaign Development & Execution:
* Plan and execute marketing campaigns to promote products, leveraging all media channels including digital, print, radio, social.
* Develop creative and compelling messaging for promotional materials, advertisements, and digital content.
* Manage the content creation process for campaigns, including collaborating with agencies, designers, and internal teams.
* Collaborate with CRM Specialist on digital marketing strategies, including SEO, email marketing, and social media.
Market Research & Analysis:
* Conduct regular market research to identify customer needs, including Customer Satisfaction Survey
* Provide actionable insights based on data analysis to optimize product offerings and marketing strategies.
* Track and report on the effectiveness of marketing campaigns and product performance, making recommendations for improvement.
Customer Engagement & Communication:
* Develop and maintain relationships with key partners, including dealer partners
* Coordinate and manage customer engagement and communications to ensure positive customer experience as part of the Customer Contact Strategy
* Assist in the creation of customer-facing content such as brochures, POS, and general marketing material
Cross-Functional Collaboration:
* Work closely with internal teams to ensure product and marketing strategies are aligned with overall business objectives.
* Collaborate with the digital team to enhance online presence and optimize the customer journey.
* Participate in regular meetings and strategic discussions to provide input on marketing, product development, and business growth initiatives.
Key Role Requirements:
* Experience managing external agencies and working on campaigns from initial brief to execution
* Experience working with cross-functional teams and managing stakeholder relationships.
* Proven track record of successfully executing marketing campaigns and product launches
* Salesforce experience advantageous but not essential
* Strong MS Office in particular PowerPoint
* Fluent English (written and spoken)
Person Requirements:
* Strong understanding of the financial services industry, with specific knowledge of automotive finance products being advantageous
* Excellent interpersonal & verbal communication skills
* A team player with a positive attitude and an ability to work across various departments
* Creative and innovative thinking with the ability to work in a fast-paced environment
* Ability to manage multiple projects simultaneously and meet deadlines
* Proven ability to work on own initiative as well as part of a high performing team
* Well organised & structured thought processes