Job Description
We are GeistM, a global full-funnel performance marketing company that revolutionizes customer acquisition for brands worldwide.
Our team of experts excels in creating, launching, and scaling content-based marketing campaigns across leading third-party networks such as Meta, Google, X, TikTok, Taboola, Pinterest, Reddit, and many more.
About this Position
As a Social Media Specialist, you will enhance our organic social efforts across our publisher brands, starting with Popdust and GeistM. This role will expand to include additional brands as our social media footprint grows.
You will execute social media strategies that increase our online presence, engage our audiences, and drive more eyes to our sites.
Responsibilities and Duties
* Collaborate with the Manager of Brand & Content to create social media and engagement strategies that promote audience growth.
* Implement social media strategies for Popdust and GeistM, as well as our other publisher brands.
* Collaborate closely with the Organic/Affiliate team to determine which articles to publish and repurpose.
* Pkgage and translate our articles to feel native to the platforms on which they are published without sacrificing editorial voice and integrity.
* Help bring our publications to life on social platforms, building brand awareness and increasing reader loyalty.
* Creation and publishing of relevant, original, and high-quality content and copy.
* Utilize tools like Canva and CapCut to create engaging social content.
* Daily social monitoring and regular reporting of content performance and key learnings.
* Stay up to date with current technologies and trends in social media, design tools and applications.
* Build and foster meaningful interactions with audiences on social platforms to enhance engagement and community building.
* Collaborate with the Creative team on client social tasks as needed.
Requirements
* 1-3 years of relevant social media marketing experience, previous publisher experience a plus.
* Proven track record of creating engaging social/video content (portfolio required).
* Strong ideation and brainstorming skills with a deep understanding of creating social content for platforms like Instagram, Meta, TikTok, and LinkedIn.
* A keen trendspotter with a passion for social trends, pop culture, and current events.
* Experienced in using Canva, CapCut or similar for content creation.
* Experience using social media scheduling tools.
* Excellent copywriting skills with a flair for crafting engaging, brand-aligned content.
* Good understanding of social media KPIs and web traffic metrics.
* Ability to multitask in a fast-paced environment.
* Excellent communication, interpersonal, and presentation skills.
* B.A. in Marketing, Communication, or a relevant field.
* Knowledge of SEO, keyword research, and Google Analytics a plus.
* Knowledge of WordPress is a plus.
* Proficiency in English at a professional level.