Job Title: Social Media & PR Manager
We are seeking a highly skilled and experienced Social Media & PR Manager to join our team at Hays in Belfast.
This is an exciting opportunity to work with award-winning communications agency, combining strategic planning, relationship-building, creative thinking, and content creation to elevate clients' presence.
Key Responsibilities:
* Create and execute data-driven social media strategies
* Produce tailored and engaging content for target audiences on various platforms, maintaining a consistent tone of voice, engaging with users and staying up-to-date with social media trends
* Manage and plan content calendars
* Collaborate with teams and influencers
* Track and report on social media metrics
* Optimise campaigns using data insights and prepare monthly performance reports
* Manage paid social media campaigns
* Integrate social media with PR initiatives
* Identify collaboration opportunities
* Implement PR strategies for positive coverage
* Crafting press materials, monitoring press coverage, and reporting on PR campaign effectiveness and building media relationships
* Bring innovative ideas to the organisation
* Manage multiple client accounts
Requirements:
* Graduate calibre with 3+ years of experience in PR and social media management either in agency or in-house
* Experience with social media advertising platforms (e.g. Meta Ads Manager, Linked In Campaign Manager)
* Evidence of commitment to personal development
* Demonstrable experience of successfully managing media relations and securing high-profile coverage
* Strong copywriting and storytelling skills with attention to detail
* In-depth knowledge of social media platforms, analytics tools, and content trends
* Ability to manage multiple projects and deadlines in a fast-paced environment
* Strong research skills
* Excellent project and time management skills
* Team player with the ability to manage upwards/downwards
* Knowledge of SEO principles and how they interact with PR and social media efforts
* Good understanding of PR and industry ethical standards
* Proficient in evaluating work and ensuring measurability of campaigns
* Full UK driving licence and access to a car
Desirable:
* Member of a professional body
* Bachelor's degree in Public Relations, Communications, Marketing, Digital Marketing or a related field
* Experience in a middle management position, preferably in an agency
* Communications experience with awards recognition
* Proficiency in graphic design or video editing tools (e.g. Canva, Adobe Creative Suite)
* Experience contributing to new business opportunities
* Good understanding of the business landscape in Northern Ireland