Marketing Manager – Skillnet Climate Ready Academy (Full Time)
Limerick, Ireland
Description
Marketing Manager – Skillnet Climate Ready Academy
Who We Are
20FIFTY Partners is a purpose-led organisation that has been driving awareness and action on the climate and sustainability agenda for the past twenty years through research and education. We have worked closely with national agencies and thousands of businesses in developing and implementing sustainability initiatives within Ireland, the UK, and across Europe.
Developing a workforce who are ready to meet today’s industry sustainability needs and adapt for future challenges has never been more important. We specialise in helping businesses and their teams to transition towards more sustainable outcomes in business. Working collaboratively, we design and deliver innovative, flexible learning modules and facilitate programmes to support the development of internal competencies. Our methodologies are built based on industry insights and backed by our world-class collaborative research, enabling us to deliver accredited educational offerings and implement solutions with impact.
Role Overview
20FIFTY Partners are seeking to recruit a Marketing Manager on a full-time permanent basis to drive the success of the Skillnet Climate Ready Academy. You will drive the strategic development of the Academy’s brand while initiating and implementing marketing campaigns that help deliver on our revenue targets and strategic objectives.
The Climate Ready Academy aims to support Irish businesses in developing the skills and talent required to mitigate the effects of our changing climate and environment. The programmes, training, and supports offered as part of this national upskilling initiative are funded for eligible Irish businesses and employees in the private sector.
As the Marketing Manager, you will:
1. Develop and lead the marketing strategy for Skillnet Climate Ready Academy by working closely with the Senior Management Team, Training Operations, External Communications, Business Development, and Marketing Partners to create effective plans focused on growing the audience for our Academy’s products and services.
2. Translate organisational strategy into effective marketing plans and solutions that lead to the achievement of business goals.
3. Spearhead the execution of compelling multi-channel marketing campaigns, including media planning, creative development, testing, tracking, results reporting, analysis, and recommendations.
4. Manage the Academy’s brand and implement brand plans within brand guidelines.
5. Understand key performance metrics and tracking tools for market research, competitor analysis, campaign results, and consumer trends, translating these results into actionable insights for the Academy.
6. Create and implement integrated marketing communications plans using both physical and digital tools.
7. Use deep insights to create marketing plans and deliver solutions that lead to the achievement of business goals and sustainable organisational performance.
8. Work to develop and enhance marketing reporting capability that is focused on delivering actionable insight.
9. Manage governance compliance, ensuring we adhere to market-specific regulations including but not limited to GDPR and data protection.
10. Oversee the maintenance and operation of our CRM system.
What We Are Looking For:
1. Minimum of 5 years’ experience working in marketing with a good knowledge of all marketing fundamentals.
2. Expert in developing annual marketing plans and budgets and developing detailed campaign plans.
3. Confident in managing marketing campaigns and projects from initiation to completion.
4. Comfortable working in a fast-paced environment, managing multiple stakeholders across multiple projects at the same time.
5. Excellent communication and organisational skills.
6. Excellent IT skills and knowledge of Marketing CRM systems and processes.
7. Ability to segment customer database for targeted marketing and gather and analyse data to lead to a better understanding of our clients’ needs.
8. Thorough and persistent, with attention to detail and accuracy.
9. Innovative thinker who is always looking for new opportunities and generating new ideas.
Eligibility Criteria:
You must be currently legally entitled to work and reside in Ireland. If you are not currently an EEA Citizen, you must upload a copy of your current Visa and Work permit along with your CV or your application will not be processed. Please note your current work authorisation status must allow you to fulfil the terms of the contract on offer.
What We Offer
1. Competitive salary, Life Assurance, Pension Contributions, Employee Assistance Programme, Bike to Work Scheme.
2. A dynamic and innovative working environment.
3. Professional development and Career growth opportunities.
20FIFTY Partners is a purpose-driven company, assisting businesses transition to a more sustainable future. We are the leader in the design and delivery of pioneering support programmes, at both National and European level, helping address the challenges of climate, digitalisation, and operational excellence in enterprises. Our flagship programmes include Water Stewardship Ireland, Climate Ready Academy, Lean & Green Skillnet, BIM Water Stewardship Programme, and the HSE Lean Academy. We also lead research projects with international partners to develop new knowledge and solutions to help enterprises transition to a more sustainable future throughout their operations. We have received national and international recognition for our work, most recently winning the prestigious 2021 Water Europe Water Governance Award.
#J-18808-Ljbffr