Job Description:
We are seeking a driven and innovative Regional Marketing Specialist to join our team in Europe. This role is ideal for someone who thrives in a fast-paced, results-oriented environment and is passionate about driving marketing success.
Key Responsibilities:
* Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
* Develop and execute a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
* Design and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency.
* Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution and facilitate ROI analysis.
* Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
* Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
* Create and optimize audience lists using database insights and apply effective segmentation techniques to target key personas.
* Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
* Attend, support, and measure the success of trade shows, conferences, and smaller events.
Requirements:
* 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
* Proficiency in marketing automation software and CRM tools, with the ability to analyze data and make informed decisions.
* Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
* A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
* Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
* Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.