Job Overview
The primary purpose of this position is to manage and support Access Technology product lines, including creating strategies for market development and growth in the region, while working closely with marketing teams, business management, and divisional support in each local market.
You will take direction to execute the regional marketing plan for the assigned specialty in alignment with the division's mission, vision, and purpose, and overall company priorities. You will collaborate with key stakeholders to execute the assigned specialty vision and strategy in alignment to meet the needs for each region, while incorporating feedback from the field and customers.
The position will report to the Manager Market Development Interventional in EMEA. The position can be based at William Cook Europe in Denmark or at Cook Ireland or it can be field-based if you are already working in a field-based role.
Key Responsibilities
* Collaborate with key stakeholders to establish, measure, and meet business plan goals for assigned specialty and geography.
* Support accelerating market adoption for the assigned specialty.
* Provide product and market support.
* Be the regional product champion/expert.
* Collaborate with key stakeholders to ensure consistent messaging for the assigned specialty.
* Support conversions with key customers for the assigned specialty.
* Answer sales and customer questions for the assigned specialty.
* Support product launch, campaign planning, and execution.
* Provide consistent program-related field communications.
* Present launch content to sales and support internal sales meetings.
* Collaborate on sales tools and messaging needs.
* Create market updates to send to the field.
* Customize large accounts.
* Engage CRM as a key tool for communication and sharing customer and market insights back into the organization.
* Initiate focus campaigns in cooperation with sales.
* Develop relationships with SMEs to advance for the assigned specialty.
* Support ordering congress materials/samples - regional or specialty shows.
* Deliver marketing materials for reimbursement due to updates or change in information.
* Support sales training and develops marketing tools and materials.
* Meet deadlines and complete administrative duties such as expense reports, training, reporting, policy acknowledgments, etc., in a timely manner.
* Conduct Cook business with integrity and in compliance with applicable standards and Cook policies.
* Ensure all quality, regulatory, compliance, and product-specific requirements are met within the scope of responsibility.
Requirements
* 5-7 years of relevant experience in sales, marketing, and/or product management.
* A higher-level degree in a related field and/or equivalent relevant experience desirable.
* Extensive sales, marketing, and/or product management experience.
* Demonstrated deep knowledge and experience with relevant products and market.
* Demonstrate strong strategic business skills.
* Demonstrate strong leadership skills.
* Prior experience leading organizational change.
* Model the company standards that others are expected to follow and demonstrate positive and constructive behaviors that drive achievement.
* Intermediate skills in Microsoft Office.
* Ability and willingness to travel on company business up to 50%.