Job Description
The role encompasses managing media campaigns from inception to completion, encompassing all media channels including TV, Radio, Digital, Print, and Paid Social.
Key Responsibilities
* Strategic Direction: Develop brand marketing strategies to establish a clear strategic direction and program positioning.
* Partnerships: Establish marketing partnerships with retailers, media partners, and external stakeholders to expand the business's brand messaging reach.
* Marketing Materials: Create and produce all marketing materials, including technical specifications, project timelines, and other essential documents.
* Event Sponsorships: Manage event sponsorships to align with the business's objectives.
* Media Timelines: Oversee media timelines and execute plans across all media channels, including TV, Social, Radio, and Print.
* Brand Integrity: Ensure all branding and key information strategies are aligned with the overall business strategy without compromising the brand's integrity.
* Branded Elements: Review and approve all branded elements for advertising and launch materials, including printed collateral, product packaging, online assets, launch toolkits, product logos, and videos.
* Spend Management: Monitor spending on all media campaigns to ensure brand marketing efforts remain within allocated parameters.
* Account Management: Prepare account management reports, expenditure reports, progress reports, and other related documentation.
* Performance Optimization: Regularly review targeted spends and make real-time adjustments to optimize brand marketing campaign performance.
* Market Research: Conduct regular research to stay informed on best practices and the latest market trends, ensuring the business remains competitive.