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Group Digital Marketing Manager, Cork Airport Business Park
Client: Trigon Hotels
Location: Cork Airport Business Park, Ireland
Job Category: Other
EU work permit required: Yes
Job Reference: 8c05c2f475f1
Job Views: 8
Posted: 21.01.2025
Expiry Date: 07.03.2025
Job Description:
Title: Group Digital Marketing Manager
Place of Work: Central Office, Cork Airport Hotel
Reporting to: Director of Sales & Marketing, Trigon Hotels
Job Purpose:
This position is responsible for the implementation of the company's overall digital marketing and e-commerce strategy to achieve business objectives. The role focuses on managing the online brand presence across multiple platforms, increasing brand awareness and driving online sales.
Key Responsibilities:
1. Strategic Oversight:
o Develop and execute a comprehensive digital marketing strategy to drive revenue growth across all revenue streams, including rooms, conference and events, food & beverage outlets.
o Align digital initiatives with the group's business objectives and ensure maximum ROI from the digital marketing budget.
o Identify emerging industry trends and best practices, attending industry events as necessary to represent Trigon Hotels and discover new digital opportunities.
2. Performance Management:
o Manage the booking engine, ensuring optimal conversion rates and effective communication of results.
o Set and achieve KPIs for database growth, revenue generation, website sessions, and online conversions.
o Analyse and report monthly digital performance metrics, using insights to inform strategy adjustments.
o Conduct regular audits of the website and digital pathways to ensure optimisation and brand consistency.
3. Content and Brand Management:
o Oversee content management for all websites, landing pages, and microsites, ensuring accuracy and alignment with the brand's messaging.
o Collaborate with the Brand & Communication Manager to maintain consistent branding across all online platforms, including copy, photography, and promotional materials.
o Approve all online marketing collateral, ensuring it adheres to brand guidelines and quality standards.
o Manage the creation and distribution of email marketing campaigns, segmenting effectively to maximise engagement and returns.
4. Agency and Stakeholder Management:
o Liaise with PPC and website agencies to enhance campaign performance and conversions.
o Evaluate online advertising and promotional programmes, ensuring they align with revenue objectives.
o Work collaboratively with internal teams, including Revenue and Sales, to identify opportunities for digital influence and execute strategies effectively.
o Develop and implement a group-wide social media strategy, providing training and guidance to property-level teams.
o Monitor and oversee social media performance, ensuring engagement and alignment with broader digital objectives.
o Manage the company's reputation across review platforms, including TripAdvisor, and address feedback effectively.
5. Team Leadership and Development:
o Lead and mentor the Digital Marketing Executive, providing clear guidance on strategic execution.
o Conduct performance reviews, coaching, and succession planning to foster growth within the team.
o Work closely with Human Resources to handle employee relations, training, and professional development initiatives.
6. Budget Management:
o Manage the digital marketing budget, ensuring resources are allocated effectively to maximise returns.
o Identify new opportunities to improve efficiency and ROI.
Position Requirements:
* A recognised qualification in Digital Marketing or Marketing, such as from the Digital Marketing Institute.
* Minimum of five years' experience in digital marketing within the hospitality or related sector.
* Strong understanding of digital marketing tools, including SEO, PPC, CRM systems, and social media platforms.
* Proficiency in website management and analytics tools.
* Proficiency in newsletter CRM solutions.
* Excellent analytical and reporting skills, with a data-driven approach to decision-making.
* Exceptional communication skills and the ability to influence across teams and stakeholders.
* Proficiency in Microsoft Office tools (Excel, Word, PowerPoint).
* Proficiency in Canva, AdobePro or similar digital design tools.
* Proficiency in Jira, Basecamp or other project management tools.
* Proficiency in Google Analytics.
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