Performance Marketing Manager - Maternity Cover Contract Performance Marketing Manager (Maternity Cover) Location: Dublin, Ireland. Hybrid working available
Employment Type: Full-time, Temporary (Maternity Cover)
About PhoneWatch PhoneWatch is Ireland's leading provider of monitored home security systems, trusted by thousands of homeowners for over 30 years. We are committed to delivering peace of mind to our customers through innovative security solutions, a dedicated team, and rapid emergency response. Join us as we continue to make a meaningful impact on the safety of families and homes.
Role Summary We're seeking an experienced and results-driven Performance Marketing Manager to join our dynamic marketing team for a maternity cover period. In this role, you will be responsible for driving our online acquisition strategy, managing digital campaigns across multiple channels, optimizing media spend, and ultimately delivering high-quality leads. You will play a crucial part in scaling our performance marketing efforts, analyzing results, and making strategic adjustments to drive growth and customer acquisition.
Key Responsibilities Campaign Strategy and Management: Develop, execute, and optimize multi-channel performance marketing campaigns (PPC, paid social, display, partner channels) to drive online traffic, conversions, and lead generation.Budget Management: Monitor and optimize media spend across platforms, ensuring cost efficiency and ROI while meeting performance goals.Data Analysis and Reporting: Analyze campaign results, providing insights, tracking KPIs, and creating reports that guide future strategy.Cross-functional Collaboration: Work closely with sales, creative, and product teams to align messaging, optimize the customer journey, and achieve business objectives.Audience Targeting and Segmentation: Leverage audience data and insights to refine targeting strategies, improve conversion rates, and enhance ad personalization.A/B Testing and Optimization: Drive ongoing experimentation to optimize creative assets, landing pages, and ad copy for performance improvement.Agency management: Liaise closely with our in-house media buying team to ensure we are hitting all targets and all media and plans are optimized daily.Present performance updates weekly and monthly to key stakeholders.Work closely with other team members to ensure optimal lead acquisition strategies across brand and website platforms.Requirements Minimum of 3 years in performance marketing, with a proven track record of managing and scaling digital campaigns.Analytical Skills: Proficient in analytics tools such as Google Analytics, Facebook Ads Manager, and Excel; data-driven mindset with strong attention to detail.Project Management: Ability to manage multiple campaigns, prioritize tasks, and work effectively in a fast-paced environment.Creative Insight: Experience collaborating with creative teams, with an eye for engaging ad copy and website landing pages.Strong Communicator: Effective written and verbal communication skills; able to present data insights clearly and persuasively.Education: Bachelor's degree in Marketing, Business, or a related field is preferred.What We Offer Competitive Compensation including VHI and pensionOnsite gym in our city centre officesMultiple benefits including bike to work, tax saver travel.Collaborative Culture: A supportive and passionate team dedicated to providing security and peace of mind to Irish families.Professional Development: Opportunities for skill-building and career advancement.Ready to Make an Impact? If you're a results-oriented performance marketing professional with a passion for data-driven strategies and innovation, we'd love to hear from you!
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