Job Description Your Duties:
Analyse key market drivers and perform market analysis, including market size, market share, channel performance and competitive environment.
Monitor the performance of the product portfolio throughout the product lifecycle, identifying market gaps and product/ service enhancements.
Employ formal and informal market research to monitor, identify and interpret changing customer attitudes, demands and unmet needs for global diagnostic products and services.
Support the development of segmentation strategies by applying detailed analysis and understanding.
Build effective go-to-market strategies by defining product positioning, highlighting key benefits, and identifying target customers.
Support the business' growth with product and service offerings outside of its core lines.
Engage with Sales, Business Development and Business Unit leads to align marketing activities in support of both existing business and growth plans across all customer and market segments.
Work with the Director Product Management to provide input into corporate strategy development, including M&A activity.
Use customer insights to inform and develop compelling communication strategies.
Define and validate a value proposition and messaging framework, informed by best-practice, to promote market development and support sales efforts.
Support development of tools and techniques to drive indirect sales via In Vitro Diagnostic (IVD) manufacturers and/or distribution channels.
Qualifications Essential Experience:
Bachelor's degree in Marketing, Business Administration, Medical Technology or a relevant scientific field is required.
3 years of product management/marketing and/or clinical laboratory experience is strongly preferred.
Strong history of supporting global product launches is required.
Clinical diagnostic industry and/or IVD experience preferred with a focus on quality control.
Additional Information Why Join Us?
At LGC, you're not just another employee-you're a valued team member contributing to a better future.
We offer:
A collaborative, supportive environment where your ideas matter.
Opportunities to work on impactful projects in the healthcare sector.
A chance to grow professionally while making a tangible difference in people's lives.
Benefits 25 days holidays Life assurance & health allowance Discounts with local and national retailers Free 24/7 Employee Assistance Programme Recognition schemes and monetary awards At LGC, we foster a culture of inclusion and collaboration.
We believe that diverse perspectives lead to better outcomes and encourage applicants from all backgrounds to apply.
We are an equal opportunity employer and offer reasonable accommodations to individuals with disabilities.
If you require any adjustments throughout the recruitment process, please let us know.
Join us in this unique opportunity to be part of a company that is leading advancements in the industry
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