The Marketing Lead for the B&Q Marketplace will spearhead strategies to drive inbound lead generation and build a strong pipeline of high-quality merchants.Key Responsibilities:Develop and execute data-driven marketing strategies across various channels, including digital campaigns, content marketing, and events.Lead the creation of compelling content to showcase the benefits of partnering with the B&Q Marketplace.Owning the lead generation funnel, ensuring a steady stream of qualified merchant prospects that align with our platform standards.Optimize website content and campaigns for search engines to maximize visibility and drive organic traffic to the Marketplace portal.Use analytics tools to monitor campaign performance, generate actionable insights, and refine strategies to improve ROI.Work closely with the Business Development team to ensure marketing efforts translate into a strong and actionable lead pipeline.Plan and execute merchant recruitment events to promote the B&Q Marketplace and engage potential merchants.Requirements:Proven experience in marketing with a focus on lead generation, preferably in Ecommerce, Marketplace, or B2B environments.Demonstrated success in developing multi-channel marketing campaigns that drive measurable results.Expertise in digital marketing, including SEO, SEM, social media advertising, and email marketing.Strong analytical skills with experience using tools such as Google Analytics, Salesforce, or similar platforms.Excellent storytelling and content creation abilities.Project management skills to lead campaigns from concept to execution.We're committed to making B&Q more diverse and representative of the communities we serve. Our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more.
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