We are seeking a Group Marketing Manager to lead our marketing strategy and team.
Key Responsibilities:
* Develop and implement a results-driven marketing strategy focused on business growth.
* Guide, mentor, and support the Marketing team, setting clear goals and fostering collaboration.
* Partner with the Sales Director and team to stay informed about market trends and create impactful campaigns.
* Plan, execute, and monitor advertising initiatives, providing performance insights and recommendations.
* Ensure consistent and high-quality product branding, including livery upkeep and design.
* Manage new product literature for customers and staff, ensuring clarity and professionalism.
* Oversee database management and deliver regular e-shot campaigns through platforms like Mailchimp.
* Maintain accurate CRM data and provide detailed activity reports.
* Collaborate with external agencies on PPC campaigns, manage SEO plans, and lead ongoing website development projects.
* Create and oversee engaging content across all social platforms.
* Work with the Sales team to create compelling product videos through content capture and editing.
* Organise trade shows and promotional events that showcase our company.
* Manage departmental budgets and provide regular financial updates.
* Host marketing meetings to update company directors on performance and strategy progress.
Requirements:
* A deep understanding of marketing principles and concepts.
* Exceptional copywriting, editing, and proofreading skills with keen attention to detail.
* Proficiency in MS Office and Adobe Creative Suite.
* Strong leadership, organisational, and time management abilities.
* A creative mindset with excellent presentation and communication skills.
* Expertise in digital and social marketing best practices.
* At least 5 years experience in a senior marketing role, supported by a degree in Marketing or a related field.
* A valid driving licence for travel to depots and events.