Carrolls Irish Gifts was certified as a Great Place to Work in 2024!
As Digital Designer, you will combine your creative flair for design with a strong understanding of content marketing principles. You will create engaging visual assets to support our creative, brand & marketing campaigns, ensuring our message resonates with target audiences. This role bridges design and storytelling, making it ideal for a creative professional passionate about both design and content strategy.
What you will be doing:
Creative Design:
* Design digital assets, including social media posts, email campaigns, website graphics, online advertisements, video editing and copy
* Create visually engaging infographics and presentation templates to enhance Creative & Brand efforts
* Develop cohesive visual identities for online marketing campaigns, ensuring alignment with brand guidelines
Content Design:
* Collaborate with social media executive, other designers & eCommerce team to design assets that enhance storytelling and drive engagement
* Design dynamic visuals for blog posts, emails, website and social channels
* Support the production of multimedia content, including videos, animations, and interactive assets
Campaign Support:
* Partner with the Creative & Brand Manager and other stakeholders to develop visually impactful assets for product launches and promotional campaigns
* Monitor and iterate on designs based on campaign performance data and user feedback
Brand Development:
* Ensure brand consistency across all content and design outputs
* Contribute to evolving the brand’s visual identity, bringing a fresh and innovative perspective
The "must haves":
* 4+ years of experience in digital design or a similar role within a fast paced retail environment
* A strong portfolio showcasing design work for digital campaigns, including socials, website and mailers
* Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
* Experience creating graphics optimised for web and social media platforms
* Motion design or video editing skills (e.g., After Effects, Premiere Pro)
* Basic understanding of UX/UI principles for web and mobile design
The "desirables":
* Familiarity with content management systems (e.g.: Clickup)
* Experience with Shopify
* Experience with email marketing platforms
* Knowledge of content marketing strategies, including SEO and audience engagement best practices
If you like the sound of this role, we'd love to hear from you!
Please include your portfolio with your CV when applying.
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