About Our Client
The company is a renowned player in the Fast Moving Consumer Goods sector with an extensive reach across the UK. They are an established organisation with over 5000 employees, known for delivering high-quality products and services to their consumers.
Job Description
* Create a marketing strategy aligned with business goals, focusing on product launches, seasonal promotions, and brand building.
* Collaborate with NPD to leverage market trends for effective product positioning.
* Work with the Sales Team on tailored initiatives to drive growth in key accounts and retail partnerships.
* Ensure consistent messaging and branding across all channels for core products.
* Oversee packaging design and promotional materials, ensuring alignment with brand identity and regulations.
* Manage product launches from concept to execution, including pre-launch, in-market activation, and post-launch analysis.
* Conduct market research to analyze consumer behavior, competition, and trends, using sales data and feedback to identify opportunities.
* Drive digital marketing efforts, managing the website, social media, and email campaigns while creating engaging content.
* Foster relationships with external agencies and influencers to support digital initiatives.
* Design and execute integrated marketing campaigns across various platforms, monitoring performance and ROI.
* Collaborate with retailers on joint marketing initiatives and manage the marketing budget to ensure efficient resource allocation and strong ROI, with monthly expenditure tracking.
The Successful Applicant
* At least 5 years of experience in a marketing position, preferably in the food & beverage or FMCG industries.
* Proficient in digital marketing tools, including SEO, SEM, social media, and email marketing; knowledgeable in data analytics platforms like Google Analytics.
* Proven track record of successfully launching products and executing effective marketing campaigns.
* Experience collaborating with New Product Development (NPD) and Sales teams to meet business objectives.
* Strong financial insight with experience in managing marketing budgets.
* Excellent written and verbal communication skills, capable of engaging stakeholders at all levels (both internal and external).
* Exceptional organisational abilities.
What's on Offer
1. A permanent role in a growing global company.
2. Attractive base salary + bonus model.
3. Career progression.
4. A supportive and friendly environment.