Senior CRM Manager
We believe anyone can improve their home to make life better. As a Senior CRM Manager, you will be a big part of this.
Key Responsibilities:
* Define and execute CRM strategies across the business (B&Q and TradePoint) with associated roadmaps.
* Accountable for setting, tracking and strategizing to deliver CRM commercial and customer targets.
* Build close relationships with key commercial functions to enable a clear understanding of priorities and influence commercial plans by proposing CRM activities.
* Own analytics requirements for CRM and champion a data-centric approach to performance optimisation through insights, reporting, post-campaign analysis.
Requirements:
* Proven ability to lead a CRM team to deliver commercial and customer success in Retail (or similar B2C) industry.
* Expert knowledge of CRM strategies, processes and systems required to deliver best-in-class CRM.
* Significant experience delivering personalisation in CRM and understand the technical capabilities and processes required to deliver flawlessly.
About Us:
At B&Q, we value our colleagues and are committed to making our business more diverse and representative of the communities we serve. We offer a range of benefits including an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more.