Job Title: Digital Marketing Executive
About the Role
We are seeking a dynamic Digital Marketing Executive to join our award-winning team. This is a unique opportunity to directly impact our digital strategy and drive engaging content across our social media platforms and campaigns.
Key Responsibilities
* Strategic Collaboration: Work alongside colleagues, agencies, and partners to brainstorm and execute impactful digital campaigns.
* Multimedia Mastery: Support the production of rich media, including short, medium, and long-form video, and podcasts for both on-site content and social media.
* Video Innovation: Utilize platform-based tools to create, produce, and edit engaging video content, ensuring brand consistency and compliance.
* Opportunity Amplification: Identify and promote brand events, sponsorships, partnerships, and CSR activities across social and digital channels.
* Employee Advocacy: Maintain a dynamic employee advocacy platform with consistent content amplification.
* Data-Driven Optimization: Analyze channel metrics and performance to refine campaign strategies.
* Trend Insight: Conduct research and gather insights on industry trends to inform digital and social media strategies.
* Web Content Management: Create and maintain web content, including metadata and tagging, to optimize performance.
* Customer Experience Enhancement: Identify optimization opportunities to improve customer experience and increase channel conversion.
Your Experience
We are looking for individuals with:
* 3-5 years of demonstrated experience in a related digital marketing role.
* A creative mindset with a genuine passion for social media and digital marketing.
* Exceptional organizational and time management skills with a results-oriented approach.
* The ability to work independently and manage multiple tasks, while also thriving in a collaborative team environment.
* Experience with employee advocacy platforms and social media community management (advantageous).
* Strong written and verbal communication skills with meticulous attention to detail.
* A portfolio showcasing your digital work (preferred).
Qualifications
To be successful in this role, you will need:
* Relevant third-level degree and/or professional marketing or communications qualifications.
* Proficiency with social media business management tools and social video editing software.
* Familiarity with AI tools for video content creation (advantageous).
* GA certified with relevant reporting experience.