Marketing Manager
A unique opportunity to advance your career with a forward-thinking company is available.
Key Responsibilities:
* Develop and execute the Company's marketing strategy, focusing on business growth.
* Lead the marketing department, setting clear objectives and providing support and guidance.
* Liaise with the Sales Director and Sales team to stay informed of the marketplace and implement marketing campaigns.
* Manage advertising campaigns, monitor progress, analyze performance, and recommend improvements.
* Oversee the branding of products, including livery upkeep and style.
* Manage email marketing campaigns, databases, and weekly e-shot distributions through platforms like Mailchimp.
* Collaborate with third-party agencies on PPC campaigns and oversee ongoing website development projects.
* Create engaging product videos by capturing and editing content in collaboration with the Sales team.
* Manage social media platforms for all brands, ensuring consistent and engaging content.
* Develop and implement SEO plans to improve search engine rankings and drive organic traffic.
* Oversee website management, including producing and uploading content across all company websites.
* Organize trade shows and events related to company promotion.
* Manage and report on marketing department budgets.
* Host regular marketing meetings, keeping company directors up-to-date with performance.
Requirements:
* 5 years of senior-level marketing experience and a relevant degree in Marketing or a similar field.
* Excellent knowledge of marketing concepts and principles.
* Proficient in MS Office and Adobe Creative Suite.
* Excellent leadership, organizational, and time management skills.
* Ability to successfully execute an agreed strategy and present at board level.
* In-depth understanding of digital and social marketing best practices.
* Full valid driving license to travel between depots and attend events.
* Experience in a similar role within the Equipment Rental, Construction, or Engineering industry would be advantageous.
What We Offer:
* A competitive salary based on experience.
Location:
The Marketing Manager role will be based in County Tyrone.