A marketing professional with proven experience leading a marketing team and a successful track record in implementing strategies aligned with key business objectives. A minimum of 7-10 years of experience is required. You should be a highly organised and passionate marketer, dedicated to driving results. You will need to be able to work within a fast-paced and changing environment, operating across multiple projects simultaneously to produce exceptional results.
Your Profile
MERLYN, the UK’s leading shower enclosure company, is currently recruiting a senior marketing manager to manage its marketing team. Reporting to the Marketing Director and based at Head Office in Kilkenny, the senior marketing manager will manage and develop the marketing team, in addition to implementing the company’s strategic and operational marketing initiatives. This is a Hybrid role working 3 days in the office and 2 days at home.
Key Responsibilities
This role is responsible for managing and developing the marketing team and for the implementation of all B2B and B2C marketing, new product launches and brand development activity across the MERLYN portfolio of brands in the UK, Ireland, and France.
* Manage and develop the marketing team with clear roles, responsibilities and KPIs.
* Develop and drive the MERLYN brand experience internally within the business and externally with target B2B and B2C customers.
* Conduct market research to understand the competitive landscape, customer needs, and emerging trends, gathering insights to support data-driven marketing strategies.
* Create category leading marketing and sales support material for the UK, Ireland, and France including in-store online, videos, packaging, brochures, advertising, sales packs, in-store POS and pitch presentations.
* Collaborate with sales teams to align marketing efforts with sales goals and ensure a consistent message across all channels.
* Work closely with NPI and Sales to launch any new MERLYN products, upgrades and brands across all channels.
* Delivery, ongoing implementation, budgeting and measurement of three-year brand development strategy across all channels and territories.
* Manage the marketing budget.
Key Attributes
* A people-focused person who aligns with MERLYN company values and our results-driven culture.
* Exceptional interpersonal skills and ability to communicate effectively and build strong relationships and lead a team with empathy and professionalism.
* Flexibility - capable of performing in an agile, fast-paced, dynamic work environment and be capable of using own initiative.
* Communication: Clearly conveying ideas and feedback to team members and stakeholders.
* Creativity: Developing innovative marketing strategies and campaigns.
* Organisational Skills: Managing multiple projects and deadlines efficiently. Must be a completer/finisher and get projects over the line.
* Adaptability: Staying updated with the latest marketing trends and technologies.
Qualifications/Education
* Bachelor’s or master’s degree in marketing.
* 7-10 years team management/People Management experience.
* Proven experience managing and motivating a goal-driven team.
* Confident, and results-driven.
* Entrepreneurial mindset with the ability to spot original branding opportunities.
* Strong project management skills including prioritisation, conceptualisation, planning resources, managing deadlines and objectives and delivering recommendations.
* Proven ability in developing and implementing strategic marketing plans on time and within budget.
* Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic priorities.
* Must be available to travel to the UK, the main market, and relevant international trade fairs (UK, France and other countries as necessary).
About Us
Merlyn design, engineer and craft the finest showering environments in the world. Based in Kilkenny, Merlyn has served the UK and Irish market for the last 23 years since its foundation in 2000. Our forward-thinking company has become increasingly well known within the industry through its accelerated growth and broad range of product offerings. Continuously building on its reputation for relentless attention to detail through innovation and design, whilst using only the finest sourced quality materials with an extensive range of finishes.
Merlyn has an extensive brand portfolio of products focused on the mid to high end of the shower enclosure sector and meets the highest demands in terms of design, performance and quality. Merlyn’s offering also extends to bespoke options including customisation of glass, shape, space and colour. At the heart of the company is a simple ethos – to deliver on everything it promises to customers.
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