The Marketing Lead for the B&Q Marketplace will spearhead strategies to drive inbound lead generation and build a strong pipeline of high-quality merchants.
Key Responsibilities:
* Develop and execute data-driven marketing strategies across various channels, including digital campaigns, content marketing, and events.
* Lead the creation of compelling content to showcase the benefits of partnering with the B&Q Marketplace.
* Owning the lead generation funnel, ensuring a steady stream of qualified merchant prospects that align with our platform standards.
* Optimize website content and campaigns for search engines to maximize visibility and drive organic traffic to the Marketplace portal.
* Use analytics tools to monitor campaign performance, generate actionable insights, and refine strategies to improve ROI.
* Work closely with the Business Development team to ensure marketing efforts translate into a strong and actionable lead pipeline.
* Plan and execute merchant recruitment events to promote the B&Q Marketplace and engage potential merchants.
Requirements:
* Proven experience in marketing with a focus on lead generation, preferably in Ecommerce, Marketplace, or B2B environments.
* Demonstrated success in developing multi-channel marketing campaigns that drive measurable results.
* Expertise in digital marketing, including SEO, SEM, social media advertising, and email marketing.
* Strong analytical skills with experience using tools such as Google Analytics, Salesforce, or similar platforms.
* Excellent storytelling and content creation abilities.
* Project management skills to lead campaigns from concept to execution.
We're committed to making B&Q more diverse and representative of the communities we serve. Our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more.
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