Due to continued growth in the marketing team, we are now looking for an E-Commerce Manager. The key responsibilities for this position are to manage and deliver the e-commerce plan and activity for The Doyle Collection, across our hotels, bars, restaurants, and product retail, to drive revenue. This role sits within the Sales & Marketing team, which works to drive customer reach, revenue, and reputation: growing and diversifying our customer base, generating revenue, and growing awareness of these fantastic brands and experiences.
You would be joining at a time of positive change as we are commencing a website redevelopment project which will create a step change in our digital presence, position the brand, and drive revenue, in addition to new CRM and personalization capability.
Key Responsibilities:
* Optimise online trading and digital marketing through our website, search, and digital media buying activity to drive conversion.
* Maintain and update the website's e-commerce platform, ensuring a seamless and user-friendly online customer experience, and working to optimize online trading.
* Lead on conversion optimization and upselling through the customer journey, encouraging people to stay, join, eat, shop, and enjoy exclusive experiences and packages.
* Working with the Head of Digital, manage the day-to-day relationship with our digital marketing agency across search marketing (Google, Bing, metasearch, and social media advertising targeting) working across media buying, tracking, and targeting to continue to increase revenue and meet business targets.
* Develop and lead on Google business profile work, and train hotel marketing colleagues to support this work, driving visibility and revenue for our hotels, bars, and restaurants using ORM optimization tactics on attributes, posts, and menus, with metrics-driven performance improvements. Given the evolution of AI-driven search algorithms, refine our strategy to position us advantageously in both Google Search and Maps platforms.
* Lead on testing and measuring on the site to drive conversion optimization through the customer journey.
* Diagnose issues and manage maintenance of existing online platforms e.g. Online Check-In, Online Gift Shop, App, Online Payments.
* Liaise with our web developers and lead digital projects on optimisations to improve and maintain the website, ensuring it remains visually appealing, user-friendly, and aligned with SEO best practices.
* Lead smaller cross-organisational digital development projects, and play a key role in the development of the new website working closely to support the Senior Digital Manager who is the project lead.
* Track, analyse, and report on website commercial performance and the success of initiatives, proactively making recommendations for optimization.
* Work collaboratively to develop website personalization, developing and testing personalized offers and targeting in line with our customer segmentation and loyalty strategy.
* Work collaboratively on maximising upcoming product launches and aligning with stakeholders to ensure our e-commerce offering evolves to customer needs.
* Analyse site traffic for trends, using patterns to identify and quantify customer behaviour and making recommendations to improve user experience and maximize conversion rates.
* Monitor and analyse market trends, customer behaviour, and competitor activities to identify opportunities for improvement and drive business growth.
* Work collaboratively with colleagues and stakeholders across the organization to deliver business goals.
* Contribute towards the development of the e-commerce roadmap.
* Identify potential site improvements and site merchandising based on industry trends and customer behavior.
The Perks of working for The Doyle Collection:
* Holiday allowance increasing with length of service up to 25 days
* Free meals on duty
* 50% discount when dining with The Doyle Collection
* Discounted rates when staying in our hotels
* Training dedicated to personal development
* Cycle to work scheme
* Discounts in selected stores and online shops
* Life Insurance and Company Pension
* Complimentary uniform and dry cleaning
* One paid volunteering day per year
* Free access to the Employee Assistance Programme
* Hotel Incentives and rewards
* Staff summer parties, Christmas parties and regular team get-togethers
* Refer a Friend bonus scheme
The Doyle Collection
The Doyle Collection is a carefully curated collection of eight Irish family-owned luxury and urban hotels located centrally in London, Dublin, Washington DC, Cork, and Bristol. What binds our hotels together is the Doyle service ethos - a real warmth and thoughtfulness.
We are proud to say that The Doyle Collection has maintained its listing as one of the 'Best Large Workplaces' with Great Places to Work since 2017. This accolade means that our people are part of a culture of continuous improvement, working for leaders who are committed to the working environment.
Inclusion and diversity are key to us. At The Doyle Collection, where everyone is valued, and everyone is treated with fairness and respect. All our team members have the opportunity to thrive with an equal opportunities employer.
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