Digital Marketing Executive
We are seeking a highly motivated and skilled Digital Marketing Executive to join our growing team. This role will suit a highly creative, ambitious, and strategic digital marketing professional who will play an integral role in helping develop, manage, and execute on the company's strategic digital marketing campaigns and activities.
Key Responsibilities:
* Develop and execute digital marketing strategies to drive lead generation through digital initiatives.
* Create impactful marketing campaigns that deliver results, including evaluation of key performance indicators (KPIs).
* Own and deliver regular reports on campaign results, including analysis and optimization recommendations.
* Create engaging content across digital marketing platforms in line with planned campaigns.
* Understand target markets and create content tailored to their needs and interests to drive leads along the sales funnel.
* Stay updated on industry trends and competitor activities to inform marketing strategies.
* Data analysis and reporting: Monitor and analyze marketing campaign performance, providing optimization recommendations.
* Collaboration and coordination: Work closely with sales, global/regional marketing, and other teams to ensure effective execution of marketing activities.
* Assist in website content updates and maintenance, collaborating with the global web development team.
* Utilize marketing software, including Adobe Creative Cloud, Adobe Analytics, Showpad, and Qualtrics, while collaborating with marketing colleagues.
* Prepare marketing reports and presentations, collaborating with the analytics team.
Requirements:
* Proven experience in a digital marketing support role.
* Experience working on online advertising campaigns (e.g., Google Ads, social media advertising).
* Experience with website content management systems (CMS).
* Familiarity with Adobe Creative Cloud (Photoshop, Illustrator, etc.), Adobe Analytics, Showpad, and Qualtrics is a plus.
* A creative and critical thinker who wants to make an impact in healthcare.
* A collaborative team player who can drive ideas and is eager to learn.
* Ability to multi-task and work under pressure in a fast-paced environment.
* Confident in challenging senior colleagues and being a champion for change.
* A proactive and self-motivated individual ready to make an impact.
* Excellent written and verbal communication skills.
This role is based in Dublin and offers a hybrid working arrangement.