Contract Period: 1 year full time
Salary: € 30-35k depending on experience
Job Title: Digital Marketing Executive
Reporting to: Community Development Manager
About FoodCloud:
FoodCloud has a vision for a world where no good food goes to waste and the only thing bigger than our vision is our drive – we are an organisation of doers that are driven by kindness, fairness and a desire to help people and the planet.
Would you like to join an organisation that is passionate about tackling food waste and increasing social inclusion in communities across Ireland and internationally?
About the Job:
The Digital Marketing Executive will help develop and be responsible for delivering all aspects of FoodCloud’s online marketing strategy.
Reporting to the Head of Communications, the Digital Marketing Executive will support internal and external stakeholders to ensure effective communication of FoodCloud’s position and objectives.
Key Responsibilities:
Content Development & Social Media Management
* Support the delivery of a digital marketing content calendar across all relevant channels (social media, website, newsletters)
* Create, curate, and distribute engaging, mission-aligned content (text, image, and video) to support FoodCloud’s goals and initiatives
* Use generative AI tools (e.g. ChatGPT, Canva Magic, etc.) to enhance content creation, idea generation, and campaign execution
* Manage FoodCloud’s social media presence, including:
o Content creation and scheduling
o Community engagement and proactive interaction
o Responding to comments and messages to foster an active online community
* Track and report on social media performance, using insights to inform and improve future activity
* Stay current with trends and best practices in digital content and social media
* Support cross-functional teams with content needs across platforms and campaigns
Website Management (Webflow)
* Maintain and update FoodCloud’s website (Webflow), ensuring changes reflect best practices for UX, SEO, and accessibility
* Upload press releases, blogs, and campaign content accurately and in a timely manner
* Monitor website performance and recommend improvements based on analytics
* Manage and prioritise website change requests from internal teams
* Coordinate with external developers and designers as needed
Campaign Support & Coordination
* Support the planning and delivery of communications campaigns led by FoodCloud, ensuring consistent messaging across digital platforms
* Work closely with internal teams to gather content, stories, and visual assets for use across digital channels
* Liaise with external digital agencies and creative partners to support campaign delivery, content production, and digital strategy execution
* Assist in the coordination of events (internal and external), including digital promotion and communications support
* Provide assets and communications support for external engagements, such as speaking opportunities and partnerships
* Ensure that all content and campaigns align with FoodCloud’s visual identity, tone of voice, and organisational values
Skills and Experience
Required:
* 2+ years’ experience in a digital marketing, digital content, or communications role
* Professional marketing qualification (e.g. CIM, DMI) or equivalent experience
* Strong writing, editing, and storytelling skills, with an understanding of how to adapt content for different channels and audiences
* Experience using:
o Social media tools (e.g. Meta Business Suite, LinkedIn)
o Generative AI tools for content creation and campaign support
o Canva or similar design tools
o Email marketing tools like Mailchimp
o Webflow (or a similar content management system)
o Salesforce or another CRM for audience targeting and segmentation
* Understanding of SEO, Google Ads, and Google Analytics
* Comfortable working with digital agencies and external content creators
* Excellent organisational and time management skills with an eye for detail
* A proactive, flexible, and collaborative approach
* Passion for FoodCloud’s mission and the role of digital in driving positive social impact
* The role will be based in our Tallaght head office and we can also offer flexible working arrangements, such as working from home, in line with role requirements
If this sounds like your ideal role, we would like to hear from you. Please include your CV and cover letter and apply today!
Closing date for applications is 18 April 2025
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