Job Description
The Shopper Marketing Executive role is a dynamic and exciting opportunity for a proactive self-starter to contribute to creating seamless in-store customer experiences while gaining valuable marketing expertise.
Key Responsibilities
* In-Store Communications: Develop and implement in-store communication materials and POS (point-of-sale) solutions, ensuring they are clear, consistent, and customer-friendly.
* Customer-Centric Approach: Advocate for the customer by ensuring all in-store communications align with their needs and create a seamless shopping journey.
* Brand Consistency: Work with the Brand team to maintain consistent communication of the Woodies brand in-store. Develop and enforce supplier branding guidelines to enhance store presence.
* Retail Media & Innovation: Support the Shopper Marketing Manager in exploring digital POS solutions, in-store activations, and retail media opportunities.
* Fixture & Store Design: Deliver impactful fixture designs and in-store navigation that align with category objectives and brand guidelines.
* Cross-Team Collaboration: Collaborate with commercial, operations, and online teams to ensure consistency across all customer touchpoints.
* Store Visits: Regularly visit stores nationwide to support refits, assess in-store needs, and ensure communications are effectively implemented.
* Budget & Agency Management: Manage budgets, supplier quotes, and POs, and work with agencies on design, print, and experiential projects.