Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.
So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
The Content & Web team is an organic growth engine and a center of excellence for digital experiences and content strategy at Square. We’re looking for an Organic SEO Strategy Manager across the UK and European markets to join our Organic Discovery team, reporting into the Global Head of Organic Discovery based in the U.S. This individual will drive the development and implementation of a unified and comprehensive organic discoverability strategy for Square’s UK market, identifying key opportunities across search engines, as well as emerging channels like TikTok and YouTube, and implementing technical programs and requirements.
You Will
1. Identify new opportunities to grow the organic search channel in the UK and Europe and partner cross-functionally to develop and execute plans that deliver impact for the channel.
2. Work alongside our broader Organic Discovery and Social teams to implement focused tests on emerging channels like YouTube and TikTok.
3. Track impact of organic discovery (search and social) initiatives, create and deliver recurring progress reports.
4. Partner with cross-functional colleagues in multiple regions to develop alignment and prioritisation for projects across organic channels.
5. Participate in global content planning by providing insights and opportunities for the markets in question.
6. Coordinate technical SEO efforts and effectively communicate technical SEO aspects to non-technical partners.
7. Work with Product and Engineering teams to implement best practice SEO programs and processes throughout the global organisation.
8. Report to leads across Marketing, ensuring milestones and goals are met and exceeded.
You Have
1. 3+ years of professional experience in SEO with a proven track record of successfully developing and implementing SEO programs.
2. Excellent verbal, written communication and presentation skills.
3. Experience working with sites that have multiple locales and languages.
4. Deep understanding of the UK and European markets.
5. Ability to QA and understanding of localised copy and content.
6. Advanced understanding of semantic content optimisation practices.
7. Excellent Excel / Google Sheets skills.
8. Strong data analytics and problem solving skills, as well as excellent attention to detail.
9. Working knowledge of SEO best practices, search engine algorithms and ranking strategies.
10. Experience working with a number of SEO suites/tools.
11. Familiarity with SEO analytics tools.
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer.
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