The Noel Group is a leading recruitment agency operating nationwide across the hospitality sector.
We are proud to partner with a prestigious client in the sports and events industry to search for a skilled Customer Insights & CRM Specialist to join the team in Kildare. Role: Customer Insights & CRM Specialist
Location: Kildare-based, hybrid (2 days per week in office)
Job Type: Full-time role
Department: Marketing - Digital/Data & Insights Teams
Team Structure & Work Environment The successful candidate will be joining a team of 5 digital and insights team, within a larger team of 15 across insights, marketing, and customer engagement.Hybrid working model with 2 days in the office in Kildare and flexibility around remote work.A fast-moving, insights-driven environment where collaboration is key.Opportunity to work on high-profile projects that impact engagement at a national level.Key Things This Person Will Do Use CRM data to create targeted marketing campaigns that enhance fan experience and drive increased attendance at events.Implement and optimize customer segmentation strategies to ensure personalized, relevant communications.Analyse customer behaviour, campaign performance, and engagement using CRM and social data.Ensure data integrity and compliance with GDPR and data protection regulations.Collaborate with marketing and racecourse teams to create a seamless, data-driven fan experience.What Makes Someone a Great Fit We're looking for someone who understands the power of customer data and how it can drive engagement and retention.
The right person for this role will:
Have at least 2 years of experience in CRM, email marketing, or customer insights, preferably using platforms like DotDigital, Mailchimp, Microsoft Dynamics CRM 365, or Salesforce.Be analytical, with a strong ability to interpret data and translate it into actionable marketing strategies.Be comfortable with automation and personalization in email marketing and surveys.Have great problem-solving skills and a proactive approach.Understand GDPR and data protection best practices.Have a background in the sports or entertainment industry (helpful but not essential).Compensation & Start Date Salary expectations: Competitive, €31-47K.Start date: ASAP – we are keen to onboard the right candidate as soon as possible.Benefits 25 days annual leave, plus two company closure daysPension ER & EE at 6.5%Income ProtectionLife AssuranceExclusive access card offering free entry to a network of 25 venues for all events, along with a discounted subscription to a premium sports television service.Hybrid WorkingOpportunity to join the Social Club, which run events every two months, including an annual weekend away overseasAs the company has its KeepWell accreditation, events are run throughout the year to support your WellbeingVolunteer ProgrammeProfessional development and education benefits with IMIRetirement planningThis is a great opportunity for a CRM specialist who wants to make a real impact on how the company engages with its audience.
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