Promote awareness of brand image internally and externally.
Job Responsibilities
* Use Sales & Marketing techniques that maximise revenue while maintaining existing guest loyalty to The Shelbourne.
* Perform general office duties to support the Sales & Marketing function (e.g., filing, sending emails, typing, faxing, copying).
* Prepare sales-related documents throughout the sales process, as requested.
* Gather materials and assemble information packages (e.g., brochures, promotional materials.)
* Efficient and diplomatic in dealing with situations involving any aspect of Sale, Marketing & PR where the image or reputation of The Shelbourne is represented.
Supports the efficiency and effectiveness of the team and creates a well-organised office.
When necessary, assists with the reactive sales function of the hotel.
Candidate Profile
* Experience
o Previous experience in a similar role within a hotel environment
* Skill and Knowledge
o Excellent telephone sales skills
o Strong customer development and relationship management skills
o Knowledge of marketing strategies
o Ability to assist with implementing successful sales strategies for individual accounts
o Knowledge of operations and associated challenges for all brands
o Knowledge of Marriott lodging products, cultures, and brand strategies
o Ability to interpret market data
o Ability to evaluate business trends
o Effective decision-making skills
o Good time management skills
o Ability to influence others
o Strong organisation skills
o Strong problem-solving skills
o Strong analytical skills
o Effective change management skills
o Strong communication skills (verbal, listening, writing)
o Strong customer and associate relation skills
o Ability to develop and maintain relationships e.g., associates, customers, vendors
o BASIC legal knowledge related to hotel operations
o Strong presentation and platform skills
o Knowledge of overall hotel operations as they affect department
o Understanding of hotel and competitive market
o Ability to use standard software applications and hotel systems
o Understands group and catering forecasting
Business Results
* Develops strategies and executes activities to drive financial results, guest satisfaction, human capital index and market share.
Sales Management
* Focusing on building top line revenue by developing a sales strategy that utilises on-property and off-property sales channels to deliver results.
* Works with operations department heads to ensure departmental sales and marketing strategies are aligned with each hotels overall plan.
* Proactively positions and markets the hotel, manages the marketing budgets to enable development of hotel specific campaigns, promotions, collateral, etc. to drive revenue and meet property objectives.
Revenue Management
* Works with Revenue Management to ensure proper pricing, appropriate transient and group mix and implementation of sales strategy.
* Addresses market fluctuations and economic conditions by partnering with Revenue Management to change sales strategy as appropriate for the hotel.
Guest Satisfaction
* Ensures sales process meets or exceeds guest needs.
* Identifies and addresses guest satisfaction issues to improve results, create customer loyalty and increase market share.
Human Resources
* Selects, develops and retains a diverse hourly and management workforce to generate revenue and provide sales expertise to the properties.
* Creates and sustains a work environment that focuses on fair and equitable treatment and associate satisfaction to enable business success.
Financial Management
* Develops and manages each hotels sales and marketing annual operating budget to achieve or exceed budgeted revenue expectations.
* Ensures successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.
Owner Relations
* Develops a trusting and respectful business partnership with each propertys ownership by meeting or exceeding expectations in Sales.
Technical Expertise
* Sales Support
o DOS, ADOS, reactive and proactive sales teams with all administrative tasks.
* Maintenance of positive internal key stakeholder relationships.
* Understand and accurately represents individual property sales needs.
* Act as a sales contact for customers; serves as the customer advocate.
* Assist in developing strong community and public relations by ensuring properties participate in local, regional and national trade shows and client events.
* Work with Human Resources, Engineering, Loss Prevention and other cross functional teams to ensure compliance with regulations and requirements.
* Complete and distribute daily, weekly and monthly reports.
* Maintain suitable filing system.
* Distribute all departments documentation daily.
* Review and keep up to date with current information relating to the industry and report the information to the DOS and ADOS.
* Research new business, market, and revenue opportunities.
* Maintain and update database of clients for all markets and mail shots.
* Assist Sales team with mail merge, mail-outs and telesales and keeping systems and records up to date.
* Include sales events in hotels daily communications.
* Ensure telephone coverage during office hours.
* Control stock of office stationary and equipment.
* Assist in updating hotels listings and ensure that all information is up to date at all times.
* Carry out group shop calls.
* Track lost business on a regular basis.
* Assist with catering enquiries as required.
Guest Satisfaction
* Assists in tracking sales and catering guest satisfaction results to identify areas of improvement.
* Discusses guest satisfaction as a component of departmental meetings with a focus on continuous improvement.
* Assists with a customer recognition program which is in effect throughout Sales department.
Human Resources
* Participates in community service events sponsored by Marriott International to build teamwork and enhance community relationships (e.g., Community Clean-up Day, visits to senior citizens homes, homeless shelters).
* Assists with a departmental orientation program for associates to receive the appropriate new hire training to successfully perform their job.
* Uses all available on the job training tools; attends appropriate core training classes.
* Establishes and maintains open, collaborative relationships with associates.
* Participates in annual Associate Opinion Survey.
* Tracks department associates special occasions and assists in organising celebrations
Financial Management
* Assists in managing controllable expenses such as advertising and promotions, operating supplies, travel expenses, etc.
* Maintains a tracking system for financial documents.