Brand Manager - Permanent - Galway - Hybrid
The Brand Manager will work with the senior marketing team to define the brand strategy for a portfolio of products to maintain our client's position as Number 1 VMS Brand in Ireland, and drive growth in New Markets.
Responsibilities:
* Working with the senior marketing team to define the brand strategy for a portfolio of health supplement products to maintain our position of No1. VMS Brand in Ireland and drive growth in new markets
* Working with the team to develop and implement effective communication strategies and detailed marketing plans for all media channels that increase sales and margin for the company.
* Developing engaging brand assets, impactful marketing campaigns, and digital content that resonate with multiple customer segments.
* Working with external agencies (design, photography, UGC, advertising, PR, event management, packaging, research) to bring marketing projects to life within strict deadlines
* Monitoring market trends, researching consumer markets, and competitors' activities to assist with EPD/NPD and the development of new markets.
* Responsible of the management of marketing budget specific to your portfolio of products with a focus on cost efficiency and ensuring reconciliation of budgets against plans and expenditures.
Requirements:
* Minimum 5 years experience in a marketing role in a similar industry with minimum of 2 years’ experience in brand management.
* Business/Marketing Degree
* Strong leadership skills with commercial ability to take ownership of your portfolio of products.
* Proven ability to develop brand and marketing strategies and communicate recommendations to the senior management team.
* Experience in creating campaigns that work across multiple channels – digital, media & retail is critical.
* Ability to work cross-functionally across teams including NPD, Sales, Digital, Compliance, Logistics, Production & Customer Service
* Strong analytical ability along with creative flair for effective marketing campaigns
For a confidential discussion and more information on the role, please contactDeirdre Moran.
deirdre.moran@collinsmcnicholas.ie
(091) 706710
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