Senior Marketing Manager
Cpl Marketing are working with a bespoke interior company who require a dynamic Senior Marketing Manager on a permanent contract. This person will be a natural leader, highly organized and passionate about marketing, dedicated to driving results.
This role is responsible for managing and developing the marketing team and implementing all B2B and B2C marketing, new product launches, and brand development activity across the company's portfolio of brands in Ireland, the UK, and France.
Key Responsibilities:
* Manage and develop the marketing team with clear roles, responsibilities, and KPIs.
* Develop and drive the company brand experience internally and externally with target B2B and B2C customers.
* Conduct market research to understand the competitive landscape, customer needs, and emerging trends.
* Create category-leading marketing and sales support material for the UK, Ireland, and France.
* Collaborate with sales teams to align marketing efforts with sales goals.
* Work closely with NPI and Sales to launch new products, upgrades, and brands.
* Determine the allocation of marketing resources.
Requirements:
* Bachelor's or master's degree in marketing.
* 7+ years of team management experience within a fast-paced environment.
* Marketing experience within a similar industry such as Home, Construction, Retail, FMCG, Manufacturing.
* Proven experience managing and motivating a goal-driven team.
* Entrepreneurial mindset with the ability to spot original branding opportunities.
* Strong project management skills including prioritization, conceptualization, planning resources, and delivering recommendations.
* Ability to work within tight deadlines and adjust to changes in priorities.
* Willingness to travel to the UK and relevant international trade fairs within Europe.