Orange Recruitment is seeking an experienced Customer Insights & CRM Specialist to join our client based in Kildare.
Location: Kildare.
Job type: Permanent, full time.
Salary: €31,000 - €47,000 DOE.
Key Responsibilities
* CRM Strategy Execution: Support the implementation of CRM strategy, driving customer engagement and retention.
* Data-Driven Marketing: Use audience insights to create targeted marketing campaigns that enhance fan experience and increase attendance.
* Segmentation & Targeting: Utilise customer segmentation techniques to personalise communications and maximise marketing effectiveness.
* Reporting & Analytics: Deliver key insights on customer behaviour, campaign performance, and race day engagement, RMS and social through CRM data analysis.
* CRM System Management: Ensure optimal use of the CRM platform, supporting internal teams in effective data utilisation.
* Customer Experience Enhancement: Collaborate closely with the marketing and data insights teams to ensure a seamless, data-driven, and personalised fan experience.
* Data Integrity & Compliance: Maintain high standards of data accuracy and ensure adherence to GDPR and data protection regulations.
Qualifications:
A business-related third-level qualification or relevant work experience.
2+ years of experience using an email campaign management tool (e.g., DotDigital, Mailchimp) and ideally experience with Microsoft Dynamics CRM 365 (preferred), Salesforce, or other CRM platforms.
* Proven experience in CRM, database marketing, or customer insights.
* Analytical mindset with expertise in data segmentation and campaign performance analysis.
* Experience in email marketing and survey tools, with a focus on automation and personalisation.
* Excellent problem-solving skills and ability to translate data into practical insights.
* Knowledge of the sports or entertainment industry is a plus.
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