Job Title: Digital Marketing Assistant
Manitex has been providing information systems and services to hospitals and other healthcare organisations in Ireland for over 20 years. We therefore have an extremely broad knowledge of Irish health information requirements and the existing applications and databases in the hospitals, having had to implement our systems with integration to many other solutions in Ireland.
We are looking for a driven and motivated individual to take on this part-time opportunity. The successful candidate will take an office-based role with frequent customer interaction and will take strategic responsibility for the development of our digital marketing presence and customer satisfaction. There is also the possibility for hybrid working after the initial training period. We'd expect this role to be for 3 days per week, the exact days can be arranged by mutual agreement.
Duties:
* Manage, create and publish original high-quality content through various channels (e.g. social platforms, website, email) and assist in the development of revenue growth through online and offline activity.
* Deal with questions and queries regarding Manitex products from interested prospects or customers.
* Design uniform layouts for presentations, flyers, brochures, and marketing material to improve brand identity and company visibility in the market.
* Assist in the organisation of promotional events and traditional or digital campaigns and facilitate their success, including trade shows.
* Maintain our contacts list for all customers and prospects to ensure we have an extensive marketing reach for all campaigns.
* Create marketing literature (brochures, case studies, press releases etc) to augment the company's presence in the market.
* Develop and manage online campaigns and all company social media platforms.
* Drive a successful Digital Marketing Strategy that delivers traffic, provides appropriate follow-up and generates sales leads.
* Assess and promote customer satisfaction with Manitex products and services and drive the creation of customer reference sites to support relevant marketing campaigns.
* Promote internal awareness of design trends, brand standards, and processes.
* Compile, analyse and interpret various marketing and e-commerce analytics.
* Assist management with other marketing and administrative duties as required.
* Serve as liaison between the company and relevant partners, suppliers and sub-contractors, for appropriate documentation and information as needed to support the marketing and support of Manitex solutions.
* Coordinate the new requirements coming from the market and our customers in planning for new versions of our solutions. Liaise as necessary with Manitex technical staff and our partners and suppliers.
Requirements:
* Proven work experience as a Marketing Assistant in a similar role is desirable, however this position may suit a graduate with a comprehensive portfolio and relevant work experience. Bachelor's degree in marketing, business or related field.
* A passion for promoting sales opportunities.
* Good project management and organisational skills.
* High-level communication and networking skills.
* Understanding of commercial trends and marketing strategies.
* Understanding of the benefits of moving to a Cloud based Infrastructure.
* Some knowledge of the Healthcare market is an advantage.
Skills:
* Microsoft Word, Excel, PowerPoint, Teams.
* Knowledge of WordPress is an advantage.
* Ability to work well on their own initiative and with team members' input.
* Highly organised with commitment to creative details and company goals.
* Excellent written and spoken English.
* Experience managing company LinkedIn and Twitter accounts.
* Ability to travel, with full, clean driving licence.