Manager, Digital Customer Success (Digital Customer Success Team)
Customer Success location_on Ireland
Hi there!
We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.
This is our role Manager, Digital Customer Success for those who can find a common language with anyone in the world.
Our Manager for Digital Customer Success is an instrumental part of our growth and will be responsible for our customer success programs through digital engagement channels like Intercom, email campaigns, in-app messaging, and other automation tools. You’ll play a key role in helping new and existing customers achieve value at scale through proactive, tech-enabled touchpoints — with a focus on optimizing digital journeys engagement metrics, driving success outcomes (activation, retention, and expansion), and measuring program performance (efficiency, reach, and ROI of digital initiatives).
You will drive efficient, high-impact customer engagement through automation, digital programs, and tech-enabled interactions to maximize adoption, retention, and expansion at scale.
Key Responsibilities
* Onboarding & Adoption: Ensure seamless onboarding and early value realization.
* Retention & Expansion: Use scale engagement and automation and digital campaigns to improve retention and growth.
* Customer Health Monitoring: Track usage and health scores to trigger interventions.
* Lifecycle Programs: Automate engagement for renewals, advocacy, and long-term success.
Tasks in the Role
* Digital Customer Engagement: Own and execute scale customer success strategies across digital channels including Intercom, email, in-app messaging, and lifecycle automation.
* Onboarding & Adoption Campaigns: Design and optimize onboarding journeys that guide new users to activation and early value realization through a segmented approach.
* Content & Messaging: Collaborate cross-functionally (e.g., Product Marketing, Marketing, Customer Education, and CS leadership) to create high-impact content that supports self-serve success and drives product adoption.
* Automation & Lifecycle Management: Build and manage automated customer journeys across key lifecycle stages (onboarding, activation, expansion, renewal) tailored by segment, behavior, and engagement signals.
* Data-Driven Optimization: Track and report on performance of all digital CS initiatives — including email open/click rates, Intercom engagement, checklist completions, and retention metrics. Use these insights to continuously optimize digital touchpoints.
* Customer Advocacy at Scale: Leverage usage data and customer behavior to identify friction points and recommend improvements to the product and onboarding experience.
* Cross-Functional Collaboration: Work with Product, Marketing, Sales, and CS teams to align messaging and improve the end-to-end digital customer journey.
About the Customer Success Team
The Customer Success (CS) team at Semrush is there to show the true value of our products to the customers. It is called “success” for a reason. We wanted to emphasize every team member’s objective: to ensure that our clients benefit the most from Semrush services and that the product helps them in achieving their targets.
Daily duties of these colleagues include responding to client questions (via email, phone, and online chat), conducting webinars, and product presentations. In addition, they collect feedback and share it with the teams. This way, we can make sure we release our platform updates promptly and efficiently.
The department consists of multiple teams. The CSM team works closer with our premium customers to deliver service with a personalized approach. The QA team makes sure that colleagues provide the right information at the right time to Semrush users. The CS Operations & Projects team is focused on innovation and making sure that our customers like the way we deliver our strategy. We take customer care seriously!
Our CS teams work globally and provide support in different time zones and in more than 8 different languages.
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