The job location is T. Nagar, Chennai.
The job is office based from Monday to Friday.
We are hiring an experienced SEO Specialist to join our marketing team. The role will involve analyzing the website's performance, developing SEO strategies, and staying up-to-date on SEO trends. Passion for SEO is a must.
Duties and Responsibilities:
* Perform keyword research on a regular basis
* Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
* Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
* Optimize web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
* Write SEO optimized content
* Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Screaming Frog.
* Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
* Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
* Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building
* Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives
* Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings
* Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement
* Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
* Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices.
Job Types: Full-time, Permanent
Pay: ₹60,000.00 - ₹80,000.00 per month
Application Question(s):
* Are you in Chennai?
* Are you willing to work from office from Monday to Friday?
Education:
* Bachelor's (Required)
Experience:
* SEO Strategies: 8 years (Required)
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