About Company:Suretank Group has been one of the leading manufacturers of Modular Solutions (OSM), Offshore Tank & Container Solutions & Bespoke Pressure Vessel Solutions to the Energy, Marine, Infrastructure & Industrial sectors for 30 years.Established in 1995, Suretank Group operates from its headquarters in Ireland, with additional manufacturing facilities in the UK, USA, and other global locations. As we continue to expand, we are committed to delivering excellence and innovation while fostering a culture of collaboration and growth.Job Summary:We are seeking an experienced and dynamic Marketing Lead with a strong background in lead generation and sales team collaboration. This role will be pivotal in developing and executing marketing strategies that drive high-quality leads and enhance sales performance. The ideal candidate is data-driven, collaborative, and skilled in digital marketing, content strategy, and campaign optimisation.Responsibilities include:Lead Generation & Campaign ManagementDevelop and execute lead generation strategies that align with sales goals.Plan, launch, and manage multi-channel campaigns (email, social media, content marketing, PPC, SEO) to drive inbound leads.Monitor and optimize campaigns to improve conversion rates and ROI.Sales Team CollaborationWork closely with the sales team to ensure alignment on lead quality, feedback, and revenue targets.Develop and maintain a lead scoring system to prioritize high-potential prospects.Create and deliver regular reports and insights to the sales team, identifying key metrics and areas for improvement.Content & Messaging StrategyCollaborate with relevant stakeholders to create compelling assets that resonate with target audiences across stages of the buyer journey.Ensure messaging consistency across all channels, with a strong focus on value propositions that support sales efforts.Data Analysis & ReportingTrack and analyse campaign performance and lead metrics, utilizing insights to refine and improve strategies.Prepare and present monthly performance reports to leadership and sales teams.Use analytics tools (e.g., Google Analytics, CRM, marketing automation software) to measure the effectiveness of campaigns.Product DevelopmentCollaborate with product teams to provide insights into market demands and contribute to new product launches.Brand ManagementEnsure all marketing efforts align with the brand's image and messaging.Plan, organise, and promote company events, liaising with suppliers to secure essential materials, branded goods, and services for both events and promotional activities, ensuring seamless execution and high attendance.Requirements and Skills:Degree in Marketing or related field.Minimum of 2 years in a similar position.Previous marketing experience preferred.Excellent communication skills (both written and verbal).Proficiency in social media platforms.Strong organisational and multitasking abilities.Familiarity with office software (e.g., Microsoft Office).Must be able to work independently as well as a team player.Strong interpersonal and presentation skills.Company Benefits:Competitive SalaryCompany Pension PlanCompany Healthcare PlanEmployee Referral Bonus ProgramEmployee Assistance ProgramFree Parking
#J-18808-Ljbffr