Senior Marketing Manager
We are seeking a dynamic Senior Marketing Manager to join our bespoke interior company in Kilkenny on a permanent contract. This role requires a highly organized and passionate marketer, dedicated to driving results.
Key Responsibilities:
* Manage and develop the marketing team with clear roles, responsibilities, and KPIs.
* Develop and drive the company brand experience internally within the business and externally with target B2B and B2C customers.
* Conduct market research to understand the competitive landscape, customer needs, and emerging trends, gathering insights to support data-driven marketing strategies.
* Create category-leading marketing and sales support material for the UK, Ireland, and France including in-store online, videos, packaging, brochures, advertising, sales packs, in-store POS, and pitch presentations.
* Collaborate with sales teams to align marketing efforts with sales goals and ensure a consistent message across all channels.
* Work closely with NPI and Sales to launch any new products, upgrades, and brands across all channels.
Requirements:
* Bachelor's or master's degree in marketing.
* 7+ years of team management/people management experience within a fast-paced environment.
* Marketing experience within a similar industry such as Home, Construction, Retail, FMCG, Manufacturing - Desirable.
* Proven experience managing and motivating a goal-driven team.
* Entrepreneurial mindset with the ability to spot original branding opportunities.
* Strong project management skills including prioritization, conceptualization, planning resources, managing deadlines and objectives, and delivering recommendations.
* Proven ability in developing and implementing strategic marketing plans on time and within budget.
* Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic priorities.
* Willing to travel to the UK and relevant international trade fairs within Europe on a quarterly basis (approx. 3 times a year).