Job Summary:
As a Brand Manager for our client, a leading food company with strong growth prospects, you will be responsible for driving brand strategy and market expansion. This newly created role offers a unique opportunity to shape the future direction of the company.
The Role:
* Develop and implement a comprehensive brand strategy to increase awareness, engagement, and growth.
* Lead the marketing function, overseeing a Marketing Executive and working closely with external agencies.
* Manage brand campaigns, product launches, and digital marketing initiatives to enhance market positioning.
* Conduct market research and competitor analysis to inform strategic decision-making.
* Collaborate with cross-functional teams to ensure brand consistency across all channels.
* Monitor performance metrics and optimize strategies based on insights.
* Manage marketing budgets and ensure strong return on investment (ROI).
* Organize events such as product launches and exhibitions to promote brand engagement.
The Person:
* Proven experience in brand management, ideally within FMCG or the food industry.
* Strong understanding of consumer trends, digital marketing, and brand positioning.
* Experience managing teams and working with external agencies.
* A strategic thinker with a hands-on approach and the ability to drive results.
* Excellent communication and project management skills.
The Reward:
* A brand-new role offering the chance to shape and develop a growing brand.
* Leadership opportunity with scope to build your own team over time.
* A supportive and dynamic environment within a well-established food company.