Digital Marketing Executive
About Special Olympics Ireland
Special Olympics Ireland is a dynamic and impactful organisation dedicated to transforming the lives of people with intellectual disabilities through sport. Our mission is to empower thousands of athletes through year-round training and competitions, promoting inclusion, confidence, and well-being.
As we embark on an exciting digital transformation, we are seeking a Digital Marketing Executive to help drive this change. This is a unique opportunity to join a forward-thinking, innovative, and collaborative organisation where your ideas and expertise will make a tangible impact.
Job Overview
The Digital Marketing Executive will play a vital role in strengthening our online presence, increasing supporter engagement, and optimizing digital campaigns to drive donations and brand awareness. The successful candidate will be part of a positive and supportive team culture, working in an environment that encourages creativity, collaboration, and continuous learning.
Key Responsibilities
* Develop and implement digital marketing strategies to enhance brand awareness and fundraising potential.
* Manage and optimize the Special Olympics Ireland website ensuring engaging, up-to-date content with a focus on SEO.
* Plan and execute, and review digital advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter, and other platforms to boost engagement and donations.
* Lead email marketing campaigns, including segmentation, A/B testing, and performance tracking, to improve engagement and conversions.
* Analyze marketing data and key performance metrics to measure campaign effectiveness, reporting on ROI and areas for improvement.
* Implement and optimize marketing automation tools to enhance supporter interactions.
* Support fundraising campaigns with targeted digital strategies that drive donor retention and acquisition.
* Stay ahead of industry trends and emerging technologies to continuously enhance digital marketing efforts.
Skills & Experience Required
* Proven experience in digital marketing, preferably within the non-profit sector.
* Strong knowledge of WordPress, SEO, and content management.
* Experience with Google Ads, Meta Ads (Facebook/Instagram), and social media advertising.
* Proficiency in email marketing platforms (e.g., Mailchimp) and automation tools.
* Understanding of supporter engagement, fundraising, and donor journeys.
* Analytical mindset with the ability to interpret marketing metrics and report on performance.
* Excellent communication skills and creativity in content creation.
* Knowledge of fundraising strategies is a major plus.
What We Offer
* Be a key part of Special Olympics Ireland’s digital transformation journey.
* A collaborative, innovative, and supportive work environment where your contributions are valued.
* Flexible/hybrid working options.
* Pension scheme.
* The opportunity to make a meaningful impact in a mission-driven organization.
* Professional development and growth opportunities.
How to Apply
To apply, please submit your CV and a cover letter (highlighting your skills and experience that align with this role) to Kathy Baker at careers@specialolympics.ie
Join our team and be part of a positive, forward-thinking organization that is transforming lives through sport!
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