Munster Bovine is Ireland’s market leader in cattle breeding and herd management services. We offer a complete and integrated range of cattle breeding, milk recording, fertility and performance enhancing services for herd owners. Our aim is to be the trusted partner in genetics and decision support, adding measurable value for herd owners.
We currently have a vacancy for a Marketing Executive based in Mallow, Co. Cork.
This is an exciting opportunity for a dynamic Marketing Executive, with experience in a similar role to join Ireland’s largest cattle breeding and herd management service provider.
We’re looking for an energetic, experienced Marketer with a passion for agriculture who has a drive to work in a fast-paced environment and is keen to develop their career in a broad and varied marketing role. The successful candidate will work across multi-disciplinary teams with a large network of internal and external stakeholders in the delivery of integrated marketing campaigns.
Reporting to the Marketing Manager, this is a full-time role with the option of hybrid working after the probationary period.
Key Responsibilities
1. Campaign Support
Development of Munster Bovine’s service value messaging through planning, developing and executing strategic marketing campaigns. The successful candidate will be required to assist with other marketing activities as and when required. Monitor and analyse the performance of campaigns providing actionable insights. Co-ordinate with internal teams and outside agencies and suppliers to ensure timely delivery of marketing collateral.
2. Content Creation and Copywriting
Assist with the development of engaging content for brochures, newsletters, social media, and website content for all of Munster Bovine’s services and its mobile application FarmOps, ensuring messages resonate with our different farmer customer groups.
3. Event Management
Support the organisation and execution of trade shows, farm walks, and stakeholder events. Co-ordinate the logistics, materials, and any follow-up activities.
4. Social Media
Collaborate with the team to ensure the production of engaging content for the delivery of successful social campaigns.
5. Stakeholder Engagement
Build relationships with contractor teams, internal teams, industry partners, and other stakeholders.
Requirements
Knowledge, Skills, and Requirements
* Bachelor's degree in Marketing or related field.
* 3-4 years’ experience in a similar role in the agricultural sector in Ireland.
* Proven track record of integrated campaign delivery in a fast-paced environment essential.
* Strong interpersonal skills with the ability to work collaboratively with people at all levels both within Munster Bovine and across the industry.
* Excellent project management and organisational skills and capability to handle multiple projects at one time.
* Excellent verbal and written communication skills and attention to detail.
* Experience in data analysis and reporting advantageous.
* Understanding of the digital marketing landscape.
* Excellent time-management skills.
Interested candidates should forward a copy of their Curriculum Vitae complete with cover letter in the strictest confidence to Denise Murphy, HR Manager – careers@munsterbovine.ie. Closing Date: Friday 17th January 2025.
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