About Us
At Under Armour, we empower those who strive for more. Our values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as a roadmap for our teams and the qualities expected of every teammate.
Purpose of the Role
We are seeking a Sr. Professional to manage the development of end-to-end campaigns and activations to support the UA Rewards loyalty program and Member experience.
Your Key Responsibilities
* Drive multiple workstreams including setting up and running Regional lifecycle marketing comms, developing briefs and processes, campaign development, campaign publishing, building QR codes + tracking links, grooming and processing files to enable campaign analysis.
* Campaigns and experiences will include program benefits including lifecycle marketing and targeted campaigns, content creation, athlete partnerships, events and exclusive experiences, creating unique and exciting experiences for UA Rewards Members.
* Clearly convey program needs, working collaboratively with cross-functional marketing, technology, sports marketing, events, legal and customer service teams to develop the Member experience, determine and align on execution details and ensure activations, ultimately keeping the Member experience and program strategy top-of-mind and driving results for the business.
Your Impact
* Works closely with cross-functional teammates, influencing program activation with program guidance on new feature functionality, interpreting metrics / outcomes and improving processes to optimize program results.
* Communicates Loyalty Marketing strategy + performance updates to executive leadership.
* Helps to develop new marketing, communication and experiences based on the Loyalty, lifecycle marketing, CRM segmentations and Personalization examples of best-in-class industry practices.
* Contributes to the business and Loyalty program performance by coordinating the strategy, briefing and implementation of all aspects of select program campaigns aimed to drive enrollment, participation and revenue.
Requirements
* Bachelor's degree with typically 5 years of relevant experience in lifecycle marketing, CRM, personalization, and/or loyalty teams or Master's degree with typically 3 years of relevant experience or typically 9 years of relevant work experience without degree.
* Experience working in a fast-paced, consumer-centric initiatives that focus on engaging consumers to influence their resulting behavior with their brand (e.g. loyalty programs, targeted marketing and consumer segmentation-type experience) loyalty program experience a plus.
* Ability to work independently and function in an ambiguous environment.
Work Arrangements
* Location: Fully Remote
* Work/Life Integration: Fully Remote