Digital Marketing Executive
Join our award-winning Digital Marketing team and contribute to our digital marketing strategy, supporting various initiatives across social media platforms and campaigns.
We're looking for someone to create engaging digital and social media content, collaborating with our external agency for idea generation and utilizing new AI tools to produce video content. This role may be available part-time or full-time, so please talk to us about the flexibility you need.
Your Role
The successful candidate will have the following responsibilities:
* Collaborate with colleagues, agencies, and partners to brainstorm and execute digital campaigns and activities.
* Support the production of rich media, including short, medium, long-form video, and podcasts for onsite content and social media.
* Utilize platform-based tools to create, produce, and edit engaging video, ensuring conformity to brand and compliance guidelines.
* Identify opportunities from existing brand events, sponsorships, partnerships, and CSR activities, promoting these across social and digital channels.
* Maintain an employee advocacy platform with consistent content amplification.
* Analyze channel metrics and performance to optimize campaign strategy.
* Conduct research and insights on industry trends to inform digital and social media strategies.
* Create and maintain web content, including meta data and tagging, to optimize performance.
* Identify optimization opportunities for improved customer experience, increasing channel conversion.
Your Skills and Experience
We're looking for someone with a creative mindset and a passion for social media and digital marketing. They should have at least 3-5 years' solid experience in a related role, excellent organizational skills, and strong written and verbal communication skills. Experience with employee advocacy platforms and managing social media communities is an advantage.
Qualifications:
The ideal candidate should have a relevant third-level degree and/or professional marketing or communications qualification. Proficiency with social media business management tools and social video editing software is required. Familiarity with AI tools for video content creation is an advantage.
Additional Information
Zurich is one of Ireland's leading insurance companies, providing a wide range of general insurance and life insurance products and services. We employ over 1,000 people across Dublin and Wexford. Our culture values acceptance, diversity, and team spirit, making Zurich a great place to work.