About RSM
As one of the world's largest networks of audit, tax, and consulting firms, RSM is committed to delivering big ideas and premium service to help middle-market businesses thrive.
We are a fast-growing firm with big ambitions - we have a clear goal to become the premium adviser to the middle market, globally. This vision touches everything we do, motivating and inspiring us to become better every day.
Purpose of the Role
You will work within the Marketing Communications team and work closely with the wider Core Functions team and the broader firm.
You will play a fundamental role in developing our brand collateral, both internally and externally.
* Create, edit and optimise our content with strong attention to detail, acting as a style and tone of voice guardian for the brand.
* Support on ways to streamline and modernise what is produced.
Main Responsibilities
Content Creation
Edit, proof, and create content across various channels and platforms, optimising for both internal and external audiences, with a high level of accuracy and in accordance with our in-house editorial style and tone of voice guides.
Content will cover a range of topics, including employer brand, technical and campaign work.
Digital Marketing
Responsibility for website content management including SEO optimisation, social media management and running digital advertising campaigns.
Running and analysing reports on digital activities with the aim of tracking trends, driving traffic, and increasing followers.
Design
Designing high quality brand compliant artwork for campaigns and collateral including artwork for print, digital channels, and merchandise.
Internal Communications
Supporting the delivery of our internal communications plans including supporting the development of a new intranet site, managing day-to-day intranet content, designing our monthly staff newsletter, and developing content to promote internal events and initiatives.
Advertising, PR and Brand
Supporting the organisation of advertising campaigns with third party publications, liaising with a PR agency to support firmwide PR plans and coordinating other brand activities e.g., sponsorship opportunities, photography, events.
Requirements
* At least 5 years' experience in a similar role.
* 3rd level qualification in Marketing, Digital Marketing, Communications, or related discipline.
* Experience writing for a variety of channels, including, social media, web, and article style content which connects with the desired audience and drives action.
* Experience in Adobe Creative Cloud programmes is an advantage (InDesign, Illustrator Premier Pro and Photoshop).
* Experience in Drupal 9 website content management system is an advantage.
* Experience with Google analytics, Excel, PowerPoint, and data visualization tools.
* Experience in professional services, financial services or similar industry is an advantage.
Personal Attributes
* A professional, credible and confident communicator, with excellent writing, oral, editorial and proofreading skills.
* A creative and critical thinker with a keen eye for detail.
* A collaborative team player who can drive ideas and is eager to learn.
* Strong time management skills, able to multi-task and work under pressure in a fast-paced environment.
* Confident in challenging senior colleagues and being a champion for change.
* A proactive and self-motivated individual ready to make an impact.