Marketing Manager
We are seeking a Marketing Manager to join our team on a 12-month maternity leave contract in North Dublin.
The successful candidate will be responsible for managing the strategic introduction and growth of a leading FMCG brand in Ireland, as well as promoting it at a B2B level.
Key Responsibilities:
* Develop and implement a promotional plan for the brand, identifying required resources, associated costs, KPIs, and milestones to position the brand front-of-mind with consumers.
* Contribute to ATL and BTL marketing activities across Ireland and support the wider group's Marketing function in areas such as branding, packaging, NPD, merchandising, sustainability, advertising, sponsorship, and PR.
* Maintain, develop, and drive growth across B2B and B2C Digital Marketing platforms, including websites, web shops, smartphone apps, and social media channels (Facebook, Twitter, Instagram, LinkedIn).
* Report on campaign performance and monthly analytics to identify future opportunities.
* Develop marketing communications for both internal and external purposes.
* Collate, present, and disseminate best-in-class consumer insights.
* Organise, manage, and participate in company tradeshows and promotional events.
* Liaise with agencies, customers, suppliers, partners regionally, and Marketing, Sustainability, and Commercial personnel across the wider group.
About You:
* Bachelor's degree in digital marketing or related discipline.
* 6+ years of experience in Brand marketing, ideally in retail or FMCG.
* Strong team and project management skills.
* Able to manage multiple campaigns and tasks in a fast-paced environment.