RESPONSIBILITIES:The Head of Retail will play a pivotal role in leading the transformation and success of our retail network (Cove & Co). Through strong leadership working with a team of retail managers, they will deliver our strategy, driving revenue growth, continually improving performance and delivering an outstanding consumer experience across all touchpoints.Reporting to the Managing Director, a key member of the Leadership team, the Head of Retail will provide hands-on operational leadership, while shaping the strategic direction of the retail business. Through balancing high-level strategy with day-to-day execution, they will ensure each Cove & Co store delivers on their potential and achieves sustained commercial success.Key areas of responsibility include:Retail Performance & Commercial GrowthTake full ownership of the Retail P&L, ensuring strong commercial performance and profitabilityDevelop and execute store-specific action plans to address underperformance and drive sales growthImplement retail best practices, ensuring each store optimizes stock management, pricing and margin protectionDrive footfall, conversion and ATV through in-store experiences, events and targeted marketing programsRegularly analyze key performance indicators (KPIs) to make data-driven business decisionsEnsure all store managers are aligned with financial goals and have clear accountability for performanceSupport the Head of Finance in financial negotiations with external stakeholdersOperational Excellence & Store ManagementLead the day-to-day operations of the retail network, ensuring operational efficiency and excellenceEstablish strong retail execution standards, including visual merchandising, customer service and complianceStrengthen inventory management and fulfillment process working closely with supply chain and finance teamImplement effective workforce planning, always ensuring the right people in the right rolesOptimize store layouts and category performance to maximize revenue and improve customer experienceStreamline product and service offering across store network and centralize purchasingManage facility repairs and renewal of external contractsPeople Leadership & CultureBuild and lead a high-performing retail management team, fostering a culture of accountability and resultsConduct regular 1-2-1’s, coaching and performance reviews, ensuring clear objectives and growth opportunities for team and individualsChampion a customer-centric culture, ensuring that every team member is focused on delivering exceptional serviceAlign retail teams with GPG values of Respect, Partnership and ExcellenceMarketing & Brand DevelopmentWork closely with the Head of Marketing and marketing team to implement campaigns that drive footfall, sales and brand awarenessOversee the execution of store-specific marketing initiatives, ensuring alignment with the broader brand strategyDevelop local community engagement initiatives to increase store loyalty and advocacyTechnology & Data-Driven RetailingLeverage real-time data and analytics to drive decision making and performance improvementsOversee financial controls, ensuring strong cash management, stock control, budgeting and cost efficiencyLead the implementation of the CRM strategy, ensuring we are capturing customer – consumer and trade data – and driving customer retention and lifetime valueIn conjunction with Marketing, develop customer communications programs, moving from transactional to relationship customer model.Drive the use of NetSuite and PowerBI for enhanced business insights and operational efficiencyStrategic GrowthIdentify, evaluate and pursue opportunities for growthDevelop and execute commercially viable strategies for organic and inorganic retail growthAnalyze market trends and competitor activity to identify growth opportunities and adapt growth strategiesB-CorpEmbed B-Corp principles across the business and within the retail footprint, while actively driving Health and Safety objectivesCreate a workplace culture dedicated to fostering diversity and inclusion, ensuring equal opportunities for all employeesKnowledge Skills and Experience10 years’ + strong, strategic & operational multi-site retail experience, with strong P&L accountabilityDeep understanding of retail operations, customer experience and financial performance managementStrong commercial acumen with the ability to balance long-term strategy with immediate business needsExperience leading business transformations, ideally in a turnaround or growth phaseExceptional leadership skills, with the ability to inspire, coach and drive performanceData-driven mindset, with experience using insights to drive retail and customer strategyExperience in omni-channel retailing, understanding the integration of digital and physical shopping experiencesA hands-on, results-focused approach, with the ability to execute strategy effectively at store levelStrong understanding of technology and systems, with the ability to leverage digital tools and data for commercial and strategic decision-makingLocation and Travel ExpectationsFull-time position based in GPG Head Office in Celbridge, Co. Kildare, with the requirement to travel to all stores. May be required to travel to attend conferences and gather best practice knowledge from other businesses.
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