Marketing Manager (12 Month Maternity Contract) in North Dublin
Job Description
The successful candidate will be responsible for managing the strategic introduction and growth of a leading FMCG brand in Ireland, promoting it at both B2B and B2C levels.
Key Responsibilities:
1. Develop and implement a promotional plan for the brand, identifying necessary resources, costs, KPIs, and milestones to position the brand front-of-mind with consumers.
2. Oversee ATL and BTL marketing activities across Ireland and contribute to the wider group's marketing function, spanning branding, packaging, NPD, merchandising, sustainability, advertising, sponsorship, and PR.
3. Maintain, develop, and drive growth across B2B and B2C digital marketing platforms, including websites, web shops, smartphone apps, and social media channels such as Facebook, Twitter, Instagram, and LinkedIn.
4. Report on campaign performance and monthly analytics to identify future opportunities.
5. Develop marketing communications for both internal and external purposes.
6. Collate, present, and disseminate best-in-class consumer insights.
7. Organize, manage, and participate in company tradeshows and promotional events.
8. Liaise with agencies, customers, suppliers, partners regionally and within the Marketing and Sustainability departments.
About You
* Bachelor's degree in digital marketing or a related field.
* 6+ years of experience in brand marketing, preferably in retail or FMCG.
* Strong team and project management skills.
* Ability to manage multiple campaigns and tasks in a fast-paced environment.
* Possession of relevant digital marketing and social event management skills.