Job descriptionOur client, a luxury 5-star hotel, based in Kilkenny, is looking for a Digital Marketing Executive to join their team. The successful candidate will be working with the Director of Sales and Marketing to implement the hotel's digital marketing strategy, including managing digital ad campaigns, social media, and the hotel website. Key responsibilities include optimizing content for SEO, running targeted email campaigns, maintaining business listings, and creating digital and print collateral. The role also involves using analytics to track performance and staying updated on industry trends to enhance marketing efforts.
Contract type: Full time, permanent
What's on offer for you: Hybrid working, 1 day remoteFlexible working hoursLearning and development initiativesDiscounts on company products/hotels/gymsOnsite parkingHealth insurance/pension schemesKey Responsibilities: Working with the Director of Sales and Marketing to deliver the digital marketing strategy and business objectivesManage digital advertising campaigns, including pay-per-click (PPC), display advertising and PMAX to drive traffic and conversions. Monitor advertising budgets and ROI, adjusting strategies as needed for optimal performanceOversee the hotel's presence on key social media platforms (e.g., Instagram, Facebook, Twitter, TikTok, YouTube and LinkedIn) to build a strong online communityCreate and implement social media campaigns to promote overnight stays and promotionsMaintenance of the hotel websiteDevelop and execute targeted email marketing campaigns to engage with existing and potential guestsManage business listings on OTAs and partners to promote the estateAssist in the development and creation of new hotel printed and digital brand collateral across the estateUtilise analytics tools to track and analyse key performance indicators (KPIs) for all digital marketing effortsKey Requirements: 6 months- 1 year experience in digital content creationAnalytical mindset with the ability to interpret data and derive actionable insightsAbility to work under pressure and meet deadlines in a fast-paced environmentJob Types: Full-time, Permanent
Benefits: Company pensionEmployee assistance programEmployee discountOn-site parkingStore discountWork from homeSchedule: FlexitimeMonday to Friday
#J-18808-Ljbffr