Head of Marketing
Elevate one of Ireland's most iconic brands, strengthen our leadership position in the motor industry, and drive strategic growth in a dynamic, competitive market.
Key Responsibilities:
1. Develop DoneDeal's Marketing Strategy
* Collaborate with the executive team to define DoneDeal's marketing Vision and Strategy.
* Conduct thorough market, competitor and consumer research to identify opportunities for differentiation and growth.
* Establish 1-5 year marketing objectives and actionable plans to achieve targets for user acquisition, engagement, and monetisation.
* Build a strong understanding of both private and business customer needs to create tailored messaging and campaigns.
2. Build the DoneDeal Brand
* Rfine DoneDeal's tone of voice to strengthen our leadership as Ireland's No. 1 thought leader when it comes to buying your next car.
* Grow brand Top of Mind awareness and ensure consistent and compelling storytelling across all marketing channels.
* Refine brand architecture and develop clear, user-centric brand guidelines.
* Oversee the creation of compelling and engaging marketing collateral for campaigns.
3. Execute with Excellence
* Lead the marketing team to bring DoneDeal's end-to-end strategy to life through brand campaigns, content marketing, sponsorship, PR and thought leadership.
* Partner with the product team to ensure brand and user experience consistency.
* Manage the marketing budget effectively to maximise ROI and optimise resource allocation.
4. User Acquisition and Retention
5. Dealer Marketing (B2B)
* Position DoneDeal as the most cost-effective marketing channel for Ireland's Motor Dealer Network, driving leads to premium car dealerships.
* Craft compelling messaging that articulates DoneDeal's unique value proposition to dealerships and professional sellers.
6. Data Analysis and Performance Measurement
* Use analytics tools to understand current and potential consumers, monitor and improve marketing performance.
* Provide regular insights and reporting to the executive team to identify opportunities for optimisation and growth.
* Drive a data-driven culture within the organisation, ensuring decisions are backed by insights.
7. People Leadership and Team Development
* Inspire, lead, and mentor a team of experienced marketing professionals, fostering a collaborative and innovative work environment.
* Set clear performance goals and provide ongoing feedback, coaching, and professional development opportunities.
* Recruit and onboard new talent to build a diverse, high-performing team aligned with DoneDeal's growth ambitions.
* Work closely with cross-functional teams, including product, commercial, sales, and operations, to align marketing efforts with DoneDeal's strategic objectives.