About the Role
The Brand Executive will support the development of the Tennent's Lager brand within the prioritised C&C portfolio.
Key Accountabilities
1. Support with the development and execution of annual brand plans and budgets, demonstrating an understanding of key consumer and commercial levers that impact brand performance.
2. Support identifying consumer insights & data and monitoring brand health metrics to inform brand strategy, planning, and activation.
3. Support on delivery of campaign projects.
4. Work closely with Insight, Finance, and Sales teams to understand the commercial performance of the brand.
5. Partner with Channel Marketing teams through activation in relevant sales channels via provision of brand messaging, identity, imagery, etc. to ensure consistency across all customer and consumer touch points.
6. Work with Digital Marketing teams to identify opportunities for innovative digital marketing activity to maximise consumer reach and engagement.
About You
* Demonstrated professionalism in verbal and written communication.
* Excellent organisational and attention to detail skills.
* A highly creative individual who thinks outside the box and looks for unconventional opportunities.
* Flexible and adaptable, thriving in a fast-paced dynamic environment.
* Proficient in using IT systems.
* Strong time management skills.
* Ability to work to deadlines and manage own time effectively.
* Ability to manage multiple projects simultaneously and prioritise workload.
About Us
C&C Group operates through the Matthew Clark, Bibendum, Tennent's, and Bulmers Ireland brands, offering a market-leading range, scale, and reach, including an intimate understanding of the markets it serves.
From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world's favourite drinks.
Our portfolio includes Bulmers, the leading Irish cider brand; Tennent's, the leading Scottish beer brand; Magners, the premium international cider brand; as well as a range of fast-growing, premium, and craft ciders and beers.
We champion sustainability in everything we do, delivering joy to customers while shining a light on people and the planet.
At C&C, we respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.