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Adaptive & Co. is a leading Performance Marketing & Analytics consultancy specializing in Data Analytics, Performance Media, and Technology Solutions. As a leading marketing service provider, we are proud to be recognised as:
* Google Partners
* Meta Business Partners
* Certified Google Analytics Partners
We seek a Head of Performance Marketing who will lead a team of paid media specialists, drive strategy for tier-1 clients, and ensure the department’s growth and innovation. The ideal candidate is a strategic thinker with a proven track record in managing high-performing teams, delivering exceptional client results, and scaling paid media operations.
KEY RESPONSIBILITIES:
* Lead, mentor, and develop a team of paid media specialists, ensuring high performance and professional growth.
* Foster a collaborative and innovative team culture, encouraging knowledge sharing and continuous improvement.
* Conduct regular performance reviews, set clear objectives, and provide ongoing training to upskill the team.
* Manage resource allocation, workload distribution, and hiring to meet departmental and client needs.
* Act as a strategic partner for tier 1 clients, providing expert guidance on paid media strategies across platforms (e.g., Google Ads, Meta, LinkedIn, TikTok, Programmatic, etc.).
* Oversee the development and execution of high-impact paid media campaigns that align with client objectives and deliver measurable ROI.
* Ensure client retention and satisfaction by maintaining strong relationships, delivering exceptional results, and identifying opportunities for account growth.
* Present campaign performance, insights, and recommendations to senior client stakeholders.
* Develop and implement a growth plan for the paid media department, including new service offerings, technology adoption, and process optimization.
* Stay ahead of industry trends, emerging platforms, and best practices to ensure the agency remains competitive and innovative.
* Identify and pursue new business opportunities, collaborating with the sales team to pitch and win new clients.
* Establish and monitor key performance indicators (KPIs) for the department, ensuring alignment with agency goals.
Performance & Reporting
* Oversee the tracking, measurement, and analysis of campaign performance, ensuring data-driven decision-making.
* Ensure the team delivers accurate and insightful client reporting, highlighting key metrics, insights, and actionable recommendations.
* Implement testing frameworks and optimization strategies to improve campaign performance continuously.
Collaboration & Cross-Functional Leadership
* Work closely with other department heads (e.g., Solutions Design, BI and Technology, and Project Management) to deliver integrated marketing solutions for clients.
* Collaborate with the finance team to manage budgets, forecasts, and profitability for the paid media department.
* Partner with the leadership team to contribute to the agency’s overall strategy and growth initiatives.
Qualifications:
* Experience: 8+ years of experience in paid media, with at least 3 years in a leadership or management role within a digital marketing agency.
* Expertise: Deep knowledge of paid media platforms (Google Ads, Meta, LinkedIn, TikTok, Programmatic, etc.), tracking tools (e.g., Google Analytics, Tag Manager), and bid management platforms.
* Strategic Thinking: Proven ability to develop and execute paid media strategies that drive measurable results for clients.
* Leadership Skills: Strong leadership and team management skills, with a track record of building and developing high-performing teams.
* Client Management: Exceptional client-facing skills, with the ability to build trust and deliver strategic insights to senior stakeholders.
* Analytical Mindset: Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
* Communication: Excellent verbal and written communication skills, with the ability to present complex ideas clearly and persuasively.
* Certifications: Google Ads, Meta Blueprint, and other relevant certifications are highly desirable.
Key Performance Indicators (KPIs):
* Client retention and satisfaction rates.
* Revenue growth from existing and new clients.
* Team performance and employee satisfaction.
* Campaign performance metrics (e.g., ROI, LTV, CPA, conversion rates).
* Department profitability and efficiency.
This is an exciting time to join a growing consultancy offering;
* Flexible hours
* Hybrid working (1 day from Dublin office)
* 25 days of holidays per year
Please note, this role is only open to people with valid working permit.
Seniority level
Executive
Employment type
Full-time
Job function
Business Development and Sales
Industries
Technology, Information and Internet
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