Lead CRM Manager (iGaming)
We are seeking a skilled Lead CRM Manager to develop and execute multi-channel customer communication and promotion strategies across email, SMS, push notifications, and other direct marketing channels.
This role is crucial for enhancing player engagement, improving retention, and supporting revenue growth within our fast-paced iGaming environment.
Key Responsibilities:
* Campaign Planning and Execution
o Plan, execute, and optimize CRM campaigns across various channels.
o Design and implement personalized customer journeys using automation tools such as Customer.io or similar platforms.
* Bonus and Promotion Management
o Manage and improve bonus and promotion strategies to boost engagement and player value while keeping costs efficient.
* Campaign Performance Monitoring
o Monitor and report on campaign performance using key CRM metrics such as retention rate, churn, open/click rates, and ARPU.
* Ongoing Optimization
o Continuously run A/B tests to optimize messaging, timing, and offer structure.
* CRM Calendar Management
o Own CRM calendar and ensure timely delivery of campaigns aligned with product and marketing plans.
* Segmentation and Targeting
o Maintain and refine customer segmentation and behavioral targeting strategies.
* Cross-Functional Collaboration
o Collaborate closely with data, marketing, and product teams to ensure a unified customer experience.
* Innovative Ideas
o Stay current with industry trends and tech to bring fresh, innovative ideas into our CRM efforts.
Requirements:
* 4+ years of experience in CRM, retention marketing, or lifecycle marketing within iGaming.
* Strong knowledge of Customer.io or similar CRM platforms.
* Proven experience managing retention campaigns via email, WhatsApp, Telegram, push notifications, and in-app messaging.
* Deep understanding of Email marketing and technical aspects of the setup.
* Expertise in customer segmentation, automation, and behavioral targeting.
* Solid understanding of bonus structures, loyalty programs, and player incentives.
* Experience working with cross-functional teams, including data, product, and marketing.
* Analytical mindset with proficiency in A/B testing, campaign tracking, and performance optimization.
* Background in data-driven CRM strategies with a focus on personalization and automation.
* Ability to work in a fast-paced, high-growth environment with a proactive and hands-on approach.
Location and Interview Process:
We operate within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. Our interview process typically consists of a Recruiter Screening, Critical Thinking Assessment, and Final Interview.
What We Offer:
* Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
* Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being.
* Paid National Holidays: Celebrate and relax on national holidays with paid time off.
* Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
* Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.